Responsibilities:
Content Strategy & Management
● Plan, create, and manage marketing content across multiple formats, including messaging, press release, thought leadership articles, white papers, event assets, etc. Customize storytelling to different target audience;
● Maintain content consistency with brand positioning, tone of voice, and messaging frameworks across all touchpoints;
● Manage design agencies and freelance copywriters to ensure on-time and high quality delivery of marketing content;
● Coordinate content marketing with strategic partners to ensure aligned messaging; collaborate with partners to promote our comprehensive solutions to OEMs.
Website Development & Optimization
● Collaborate with designers and developers to own website development, including copy, visual and video content. Manage necessary revamps and ongoing optimization;
● Ensure website content aligns with marketing objectives, user journeys, and SEO best practices;
● Monitor website performance metrics and continuously optimize content for engagement and conversion.
Social Media Management
● Manage official social media channel WeChat. Own content planning, publishing, and community engagement;
● Develop platform-appropriate content to support brand awareness, thought leadership, and campaign amplification;
● Track performance metrics and derive insights to refine content strategy and improve effectiveness over time.
PR & Communications
● Identify and establish relations with key trade media targets. Pitch interviews and strategic plan on editorial coop;
● Prepare executive-facing materials such as briefing documents, talking points, and presentations;
● Liaise with ZEISS Corporate Branding and Communication teams to support corporate communication activities. Promote MO strategies and achievements through internal communications channels.
● 5+ years experience in marketing with a focus on content management;
● Excellent English speaking and written skills;
● Major in journalism or communications preferred;
● Rich project management skills;
● Strong sense of ownership and can-do attitude.
Your ZEISS Recruiting Team