The Role:
We’re looking for a YouTube-native content killer, someone who’s part video journalist, part creative producer, and 100% platform-fluent.
This isn’t brand marketing. It’s value-first storytelling made for YouTube. Think: content that people actually want to watch, like what you’d see from MKBHD, Casey Neistat, or other sharp, editorial-style creators — and then take that lens and apply it to Nothing’s unique blend of tech, design, and culture.
🔍 Who You Are:
- You get YouTube — deeply. You understand how the platform works, what drives engagement, and how to make content feel native (not like an ad).
- You’re a storyteller first: whether you’re hosting, producing, or directing, you know how to bring a compelling narrative to life.
- You’re Japan-based and totally in tune with the Japanese creator landscape — but also aware of global trends and how content travels across cultures.
- You’re a digital journalist at heart: curious, observant, and constantly digging for what’s interesting — whether it's a story angle, a product quirk, or a cultural moment.
- On-camera skills are a big plus, but not a deal-breaker. What matters most is your ability to shape and deliver stories — either as the face, or as the director behind the face.
- You care about aesthetics. You know how to make things look and feel cool without trying too hard. Style matters — especially to Gen Z.
🛠 What You’ll Do:
- Pitch and produce YouTube-native video ideas that reflect Nothing’s brand and values — bold, design-forward, culturally aware.
- Be the host or direct talent — depending on the idea — always keeping the story and the audience at the center.
- Write scripts, shape narratives, lead shoots, and deliver sharp, editorial-style content.
- Work across departments (creative, product, comms) to uncover stories that have organic resonance — not just brand priorities.
- Tap into the Japanese creator ecosystem and find unique angles that give the content a regional POV with global relevance.
- Build and grow the Nothing YouTube channel into a place of real value, creativity, and culture — not marketing fluff.
✅ Requirements:
- Experience as a YouTuber, video journalist, or content producer with strong storytelling and visual instincts.
- Solid grasp of YouTube strategy — titles, thumbnails, hooks, retention.
- Bilingual in Japanese and English — and confident navigating both cultures.
- Experience directing, scripting, and producing video content from end to end.
- On-camera experience a major plus.
- Passionate about tech, design, music, and fashion — and always plugged into what Gen Z cares about.
- Basic camera and editing skills — enough to shoot scrappy content solo when needed, and speak the language of editors and DPs.
- Ability to interpret performance data (views, retention, CTR, etc.) and use insights to refine content and drive growth — you're as comfortable looking at the YouTube Studio dashboard as you are in Premiere.
This is a creator-forward, journalistic approach to brand content.
We don’t do product videos. We do videos people want to watch. If you’re excited by that — and by shaping the voice of a global tech brand with culture in its DNA — we want to hear from you.