Description -
Job Summary
• This role is responsible for overseeing the execution of marketing communications strategies within the assigned business area, ensuring adherence to established policies and standards. The role takes the lead in working with and managing our external agency relationships. Additionally, the role involves fostering collaboration with cross-functional teams, contributing to innovative marketing practices, leading execution of global marketing strategies, and leading market research efforts.
Responsibilities
• Oversees execution of marketing communications strategies leveraging set policies, standards, and direction across the assigned business area.
• Project manages content creation work with external agency partners and manages partner relationship on operational topics
- Develops and manages project management processes and artefacts
• Drives and ensures collaboration with the cross functional teams including sales, business, and regional marketing partners etc.
• Oversees definition, writing, and testing of briefs and scope documents and ensures consistent execution across the mix.
• Contributes to the development and adoption of innovative marketing principles and practices across the organization.
• Leads execution of marketing strategies for products on a global scale, including product positioning, pricing, and promotion.
• Leads research to understand global market trends, customer needs, and competitive landscapes.
• Contributes innovative ideas and leads large cross-functional teams, exercising independent judgment to solve unique and complex problems impacting the business.
• Acts as a functional manager within area of expertise, developing strategy and setting functional policy and direction.
• Provides mentorship and guidance to lower-level employees, thus ensuring the realization of operational and strategic plans.
Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 10+ years of work experience, preferably in social marketing, content marketing and media, data led planning, or a related field.
Preferred Certifications
NA
Knowledge & Skills
• Agency management
• Brand Management
• Brand Marketing
• Brand Strategy
• Branding
• Customer Relationship Management
• Data Analysis
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Strategies
• New Product Development
• Product Marketing
• Project Management
• Selling Techniques
• Social Media
• Thought Leadership
Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity
Impact & Scope
• Impacts large functions and leads large, cross-division functional teams or projects.
Complexity
• Provides highly innovative solutions to complex problems within established policy.
Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
The pay range for this role is $105,050 to $161,800 USD annually with additional
opportunities for pay in the form of bonus and/or equity (applies to United
States of America candidates only). Pay varies by work location, job-related
knowledge, skills, and experience.
Benefits:
HP offers a comprehensive benefits package for this position, including:
* Health insurance
* Dental insurance
* Vision insurance
* Long term/short term disability insurance
* Employee assistance program
* Flexible spending account
* Life insurance
* Generous time off policies, including;
* 4-12 weeks fully paid parental leave based on tenure
* 11 paid holidays
* Additional flexible paid vacation and sick leave (US benefits overview
[https://hpbenefits.ce.alight.com/])
The compensation and benefits information is accurate as of the date of this
posting. The Company reserves the right to modify this information at any time,
with or without notice, subject to applicable law.
Job -
MarketingSchedule -
Full timeShift -
No shift premium (United States of America)Travel -
Not SpecifiedRelocation -
NoEqual Opportunity Employer (EEO) -
HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).
Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.
For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"