US Vyndamax Senior Marketing Manager
VYNDAMAX® (tafamidis) is the first FDA‑approved therapy proven to reduce cardiovascular‑related mortality and hospitalizations in patients with transthyretin amyloid cardiomyopathy (ATTR‑CM), a progressive, life‑threatening, and often underdiagnosed disease. Pfizer is committed to advancing the ATTR‑CM space by elevating disease awareness, improving diagnostic pathways, and ensuring patients receive appropriate and timely treatment. Even as the market has evolved with the entry of two new competitors, VYNDAMAX continues to be the preferred first‑line therapy, maintaining strong leadership. The VYNDAMAX team is proactively adapting to an increasingly dynamic and competitive landscape, executing strategic, insight‑driven branded messaging to protect the existing base while fueling category growth.
The Vyndamax Marketing Senior Manager will lead strategic, insight‑driven initiatives that elevate the patient‑journey experience across digital, social, and in‑office channels. This role will guide consumer social and competitive strategy, steward the branded social roadmap, and oversee the development and execution of cross‑channel programs. Leveraging consumer insights and performance analytics, the Senior Manager will refine engagement strategies, messaging, creative, and investment priorities. Success requires strong collaboration with brand partners and the CMO organization to deliver breakthrough, integrated execution.
Key responsibilities for the role include:
Strategic Leadership: Shape and advance the consumer social, competitive, and audience‑driven creative strategy to strengthen brand presence and engagement.
Channel Ownership: Own the branded social strategy, engagement roadmap, and tactical execution in partnership with the CMO Social Team.
Program Ownership: Lead the development and implementation of branded digital, social, in‑office, and point‑of‑care programs, ensuring innovative, high‑quality execution.
Insights, Analytics & Optimization: Generate actionable consumer insights to guide data‑driven decisions and continuously refine engagement strategies, creative, messaging, and investment priorities.
Cross-Functional Collaboration: Partner closely with patient activation partners, the Brand team, and CMO organization to elevate capabilities, deliver breakthrough creative, and integrated execution.
Compliance & Governance: Partner with Compliance, Medical, and Legal teams to ensure all content and programs meet Orange Guide and regulatory standards.
Culture & Leadership: Champion Pfizer’s core values—Excellence, Equity, Courage, and Joy—while contributing to a collaborative, inclusive, and high‑performing team culture.
Basic Qualifications
Bachelor's degree required
6+ years of experience in pharmaceutical, managed care, communications, or strategic consulting roles
Marketing experience required; consumer marketing experience preferred
Demonstrated strategic thinking and ability to navigate a complex, rapidly evolving environment
Proven success operating in a fast‑paced, high‑energy setting while managing multiple priorities
Strong business acumen and exceptional verbal and written communication skills tailored to diverse audiences
Advanced project-management skills, with the ability to drive execution and navigate internal processes
Demonstrated ability to translate customer insights into impactful strategies and measurable in‑market results
Strong collaboration and alignment‑building skills, including effective listening, stakeholder engagement, and clear communication of scientific and commercial strategies to senior leadership
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact
NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
Potential occasional travel (~15%)
Other Job Details:
Last day to apply: March 5, 2026
Work Location Assignment: Hybrid; on-site 2-3x/week or as needed by the business
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
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EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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