Join the team at New Jersey’s largest wine and spirits distributor! At Allied Beverage Group, we’re proud of our dynamic, family-based culture and our role in keeping the beverage industry moving. If you're looking for a great company with great people—this is the place to be!
Overview
The VP Trade Development is responsible for leading the Division’s commercial strategy, portfolio management, business intelligence, revenue growth initiatives, trade marketing execution, digital and eCommerce activation, and talent development. This role partners closely with Brand Owners, Distributors, and internal cross functional teams to drive sustainable growth, operational excellence, and strong marketplace execution.
Responsibilities
Portfolio Management & Commercial Strategy:
• Lead supplier engagement in the development of the Division’s Annual Operating Plan, including goals, commercial strategy, and execution tactics.
• Communicate plans, goals, strategies, and tactics to the sales organization.
• Develop, deploy, and track all Division programming.
• Build strong cross functional alignment with Sales, Purchasing, and Operations to ensure seamless Sales & Operations Planning.
• Lead monthly, quarterly, and annual business reviews with Brand Owners.
Business Intelligence & Revenue Growth Management:
• Leverage syndicated data, Brand Owner insights, Distributor data, and market intelligence to build deep understanding of categories, brands, competitors, and industry trends.
• Develop commercial strategies and tactics including category management, pricing, promotions, channel segmentation, and activation planning.
• Partner with Brand Owner and Distributor Business Intelligence teams to establish best practices.
• Drive Value Chain Optimization through RGM strategies focused on shelf pricing, price promotions, SKU/size mix, and trade incentives.
• Negotiate margin meld with Brand Owners to ensure fair distributor value share.
• Collaborate with 3rd party analytics partners to accelerate RGM initiatives.
Trade Marketing, Digital & eCommerce Activation:
• Partner with Brand Owner and Distributor Trade Marketing teams to identify and execute local brand building programs.
• Balance Brand Owner programs with locally driven initiatives that enhance visibility, trial, and adoption.
• Collaborate with Digital & eCommerce teams to advance a world class digital agenda for the Division.
• Develop the Division’s digital content approach and calendar for trade and consumer audiences.
• Build and deploy customer centric eCommerce strategies that drive value for customers and the Division’s portfolio.
• Ensure proper transfer and use of digital assets to maintain brand equity and adherence to brand standards.
Talent Development & Leadership:
• Inspire and motivate the Trade Development team and broader Division.
• Lead engaging meetings, provide clear direction, and communicate compelling plans.
• Promote a culture of continuous learning, capability building, and professional development.