VP, Personalization & Segmentation

Axos Bank

Target Range:

$120,000.00/Yr. - $145,000.00/Yr.

Actual starting pay will vary based on factors including, but not limited to, geographic location, experience, skills, specialty, and education.

Eligible for an Annual Discretionary Cash Bonus Target: 10%

Eligible for an Annual Discretionary Restricted Stock Units Bonus Target: 10%

These discretionary target bonuses may be awarded semi-annually based upon your achievement of performance goals and targets.

About This Job

The VP of Personalization & Segmentation owns the enterprise personalization strategy across Axos’ brands, products, and customer segments. This role builds and scales a data-driven personalization engine that accelerates acquisition, improves conversion efficiency, deepens relationships, and increases lifetime value.

This leader sits at the intersection of strategy, data, martech, lifecycle, and content, translating customer intelligence into orchestrated, measurable experiences across the full funnel.

Responsibilities:

Strategy & Vision

• Define the enterprise personalization vision and multi-year roadmap
• Establish clear segmentation frameworks across Consumer, Commercial, and Securities
• Set standards for what “good personalization” looks like, from basic to advanced

Customer Intelligence & Segmentation

• Own audience strategy: personas, segments, sub-segments, and dynamic audiences
• Partner with Data, Martech, and Analytics to operationalize signals (behavioral, transactional, firmographic)
• Ensure segmentation is actionable, not academic

Personalization Execution & Orchestration

• Lead personalization across lifecycle journeys, web, email, paid media, and sales enablement
• Move the org beyond static rules into decisioning, testing, and optimization
• Partner with Content, Brand, and Product to scale modular, reusable assets

Measurement & Impact

• Define success metrics tied to business outcomes (conversion, speed to value, retention, cross-sell)
• Establish test-and-learn frameworks and governance
• Translate insights into executive-level reporting

Governance & Enablement

• Create enterprise standards, playbooks, and guardrails
• Enable teams to execute personalization consistently without fragmentation
• Serve as the connective tissue between BUs, Strategy, Martech, and Data

Technical & Data Qualifications

• Strong working knowledge of SQL, with the ability to independently explore, validate, and pressure-test large, complex datasets
• Experience working directly with enterprise data warehouses and lakehouse environments (e.g., Databricks, Snowflake, BigQuery, Redshift), where SQL is a primary interface
• Deep familiarity with the Salesforce ecosystem, including:
  • Salesforce CRM (Sales Cloud) data models (leads, accounts, contacts, opportunities)
  • Salesforce Marketing Cloud and/or Data Cloud (CDP) concepts, including audience activation and lifecycle orchestration
• Ability to interpret and challenge:
  • Segmentation logic and audience definitions
  • Data joins, signal reliability, and lifecycle stage mapping across systems
• Proven ability to translate data from Salesforce, CDPs, and data lakes into actionable personalization and segmentation strategies
• Comfortable operating in regulated environments where data governance, consent, and lineage matter

Qualifications:

• 7+ years of marketing experience in personalization, lifecycle, growth strategy, or customer intelligence
• Deep experience with CDPs, CRM, and marketing automation platforms
• Strong strategic mindset paired with operational credibility
• Comfortable influencing across Product, Data, Sales, and Marketing
• Financial services or regulated-industry experience strongly preferred

Axos Employee Benefits May Include:

About Axos

Born digital-first, Axos delivers financial tools and services that allow individuals, small businesses, and companies to access and manage their money how, when, and where they want. We’re a diverse team of dynamic, insightful, and independent innovators who are excited to provide technology-driven solutions that offer unbeatable value to our customers.

Axos Financial is our holding company and is publicly traded on the New York Stock Exchange under the symbol "AX" (NYSE: AX).

Learn more about working at Axos

Pre-Employment Background Check and Drug Test:

All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment drug screening, which includes screening for marijuana. Axos Bank is a federally regulated banking institution. At the federal level, marijuana is an illegal schedule 1 drug; therefore, we will not employ any person who tests positive for marijuana, regardless of state legalization.

Equal Employment Opportunity:

Axos is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state, and local laws.

Job Functions and Work Environment:

While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.

The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.