VP, Marketing

Fluxx's vision is to mobilize collective philanthropy by creating the go-to platform to power giving and impact in our global communities. Over the past decade, Fluxx has had the privilege of designing the platform alongside some of the biggest names in philanthropy – 10 of the top 20 foundations use Fluxx and over 200k nonprofits. Our Fluxx Community continues to strengthen in its veracity and connectedness over the last decade. We’ve grown because of our deep understanding of philanthropy and our resolute drive to seek cohesive solutions to current and future needs. 

More about the role: 

The VP, Marketing will help set and guide the strategy for brand, product marketing, communications, and public relations activities, community engagement, messages, and collateral to consistently articulate Fluxx’s mission and create demand pipeline to meet sales targets for both new logos and upsells to existing customers. We are looking for a bright, talented, and ambitious marketing leader who has the ability to both think big vision, while rolling up their sleeves to get things done and move with agility to achieve their goals. The VP, Marketing will work in close collaboration with other executive leaders in sales, product, engineering and customer success on a variety of strategic initiatives. 

Responsible for managing strong brand identity, support cross-functional teams with communication support and messaging, PR support where needed, increasing community awareness, event participation, driving employee engagement, and building and promoting corporate culture, this position must be engaged and in touch with other business units (content, events, campaigns, digital, etc.) to make sure high-level company positioning, resource and information sharing and other efficiencies are achieved.

What you’ll be doing:

• Oversee and execute strategy on company marketing initiatives that contribute to our high growth goals, including demand generation, customer acquisition, account-based experience, website redesign, content, events, social media, PR, branding, and more.
• Build, lead, develop, and mentor marketing team across demand gen, product marketing, content marketing, and community engagement
• Collaborate with sales, product, engineering, CSM, and leadership, to drive new business, cross-sells and upsells, be confident in owning a pipeline number
• Partner with client-facing teams to ensure marketing strategy is aligned with other acquisition, revenue, and retention initiatives
• Work closely with product and revenue teams to understand our client’s needs, create go-to-market strategies, communication and collateral that reflects Fluxx’s brand and ROI for clients.
• Monitor competitors and arm revenue teams with key elements of differentiation
• Ensure alignment on all new product feature announcements, launches, and sales/marketing collateral.
• Lead the team in annual and quarterly planning, keeping track of budget, and reporting on marketing initiatives’ performance, with a focus on ROI & revenue growth.
• Exercise a data-centric approach to gather customer/user insights and use data to improve future marketing campaigns and results.
• Continuously review and optimize the marketing technology stack to power the digital interactions throughout the buyer journey
• Motivate, mentor, and develop the existing team and develop a long term plan for marketing team structure and growth.

What you bring to the team:

• 10+ years of experience leading high-performing marketing teams in B2B SaaS
• Broad experience across core marketing functions: demand generation, content marketing, SEO, product marketing, communications and brand development
• Proven track record of profitably scaling customer acquisition channels at high-growth companies
• An analytical marketing mindset and understanding of the science of marketing as an investment that must return itself for a company of our size & stage of development
• A focus on efficiency: lean and profitable is a smart team
• You’re forward-thinking with a comprehensive knowledge of the performance marketing ecosystem.
• You’re a collaborative team leader — excited to roll up your sleeves to drive results with your team and colleagues.

Salary:

The targeted base salary for this role is $215-$230k with total compensation ranging from $245k-$260k. The base pay range is subject to change in the future.

The successful candidate’s starting salary will be determined based on, but not limited to (a) location; (b) individual candidate skills and qualifications; and (c) individual candidate experience. 

Fluxx is committed to fair and equitable compensation practices. We take a market-based approach to pay which may vary depending on your location. Locations are categorized into one of three zones based on a cost of labor index for that geographic location and our compensation philosophy.