We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, and living easier than ever, we are collectively disrupting the multi-billion-dollar commerce industry from the ground up and establishing an unparalleled reputation for being leading and reliable force in commerce.
We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth and launch new services at the speed we have been since our inception. We are all entrepreneurs surrounded by opportunities to drive new initiatives and innovations. At our core, we are bold and ambitious people that like to get our hands dirty and make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, and the company grow every day.
Rocket Growth is Coupang’s seller acceleration program that empowers international and domestic merchants to scale rapidly by tapping into our industry-leading Rocket Delivery network. Sellers benefit from fast nationwide shipping, seamless fulfillment, and trusted post-purchase service—while retaining control of their inventory and brand. It’s the fastest way to grow with the speed, reliability, and customer obsession that define Coupang.
This is a senior leadership role requiring extensive experience in cross-border commerce, platform strategy, and organizational leadership. You will oversee a significant team covering product, engineering, sales, programs and other critical teams and with the purpose of driving our ambitious expansion plans.
What You Will Do
• Take responsibility for Rocket Growth’s cross-border strategy with a focus on driving expansion and operational excellence.
• Develop strategic partnerships with logistics providers, customs authorities, and government agencies to streamline cross-border operations.
• Lead a large cross-functional team across sales, product and program/operations teams to execute initiatives that improve seller experience and customer satisfaction.
• Own P&L accountability, driving growth, margin optimization, and customer promise accuracy.
• Demonstrate operational excellence in governance and analytics frameworks, setting KPIs and running WBR/QBR cadences for performance and continuous improvement.
Basic Qualifications
• Extensive experience in cross-border eCommerce, international logistics, or marketplace strategy, with proven P&L ownership.
• Demonstrated success in building and scaling international commerce programs across multiple markets.
• Deep knowledge of export flows, customs regulations, HS codes, and Incoterms.
• Experience leading product + engineering + operations workstreams to deliver tech-enabled solutions.
• Strong data-driven decision-making skills, including familiarity with BI tools and performance metrics.
• Exceptional leadership and stakeholder management across geographies and functions.
• Bilingual: fluent in Mandarin and English
• Bachelor’s degree in Business, Supply Chain, Engineering, or related field.
Preferred Qualifications
• Experience at global ecommerce or internet platforms with scale.
• Deep understanding of cross-border trade, challenges and opportunities.
• MBA or advanced degree.
• Track record of building cross-border partnerships with government agencies and trade bodies.
Recruitment Process and Others
Recruitment Process
• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage.
Details to Consider
• This job posting may be closed prior to the stated end date for application if all openings are filled.
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
• Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws.
Privacy Notice
• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: https://www.coupang.jobs/privacy-policy/