Thank you for considering a career at Bon Secours Mercy Health!
Scheduled Weekly Hours:
40
Work Shift:
Days (United States of America)
The Vice President, External Communications will oversee and enhance our organization's reputation across various channels. This is a pivotal role to shape the organization’s public image and brand perception by developing and implementing strategic initiatives to build and safeguard corporate reputation while mitigating risks.
Essential Job Functions
- Strategic Communications Planning:
- The VP Reputation Management will lead the development, implementation and execution of strategic communication initiatives to enhance BSMH’s reputation, engage stakeholders and drive awareness of key initiatives and services; aligning all brands that sit under the Bon Secours Mercy Health corporate entity.
- Key functions within this role include managing a team that is focused on storytelling, building a national and local reputation for the ministry as well as proactive and reactive public relations to propel BSMH as one of the leading health care institutions in the nation.
- Develop and execute comprehensive external communication strategies aligned with the organization's business objectives, brand positioning, and values.
- Collaborate with interdepartmental team, senior leadership, marketing, and other cross-functional teams to identify key messages, target audiences, and communication channels to effectively reach stakeholders.
- Build, maintain, and manage a positive online presence and reputation for the ministry while driving positive engagement with external stakeholders to increase loyalty and build brand champions.
- Monitor, analyze, and respond to public sentiment, media coverage, and online conversations related to the ministry, its services, and key executives.
- Establish and maintain relationships with media outlets, industry influencers, and key stakeholders to proactively manage the company's reputation.
- Identify external brand champions and influencers as advocates and proactively drive storytelling
- Conduct regular assessments of market trends, competitor activities, and stakeholder perceptions to inform communication strategies and maintain relevance in a dynamic healthcare landscape.
- Responsible for media training to align all spokes people with the organization’s strategy and key message points.
- Media and Public Relations
- Serve as the primary spokesperson and media relations lead for the organization, cultivating relationships with journalists, editors and industry influencers to secure positive media coverage and manage crisis communications effectively.
- Develop press releases, media kits and other materials to announce organization news, clinical advancements, and thought leadership initiatives ensuring accuracy, consistency and compliance with regulatory requirements
- Monitor media coverage, social media channels, and online forums to track sentiment, identify emerging issues and proactively address misinformation or negative publicity
- Oversees a media and crisis communications agency to develop and maintain crisis management plans and a BSMH reputation scorecard
- Stakeholder Engagement
- Build and maintain relationships with key external stakeholders, including patients, providers, advocacy groups, associations etc. to foster trust, collaboration and advocacy for BSMH’s mission and objectives
- Develop engagement strategies and communication plans tailored to specific stakeholder groups, leveraging appropriate outlets to drive awareness, education and advocacy
- Regulatory Compliance and Reputation Management:
- Ensure compliance with healthcare regulations, data privacy laws and industry standards in all external communications, marketing materials and digital content
- Monitor online reputation and consumer feedback, proactively addressing concerns, resolving issues, and safeguarding BSMH’s reputation through transparent communication and responsive customer service
- Consultative support to brands under the BSMH corporate entity to protect the organizations reputation
- Measurement and Reporting
- Establish KPIs and tracking related to external brand engagement establishing media penetration, reach and effectiveness among key stakeholders to inform media strategy, and drive actionable and tangible media results.
- Establish key performance indicators (KPIs) and metrics to evaluate the effectiveness of external communication initiatives,
- Responsible to provide board visibility into metric-driven reputation scorecard
Job Requirements
- Required Minimum Eduction: Bachelor of Science Marketing, Communications, Business or related field (required). Masters, Business/Healthcare Administration (preferred)
- Required Work Experience: 10 years of public relations experience and progressive leadership in managing a team
- Understanding of Marketing Plans/Concepts
- Communication skills – articulate complex concepts
- Engage Diverse audiences across various channels
- Technical and digital standards
- Ability manage multiple projects simultaneously
- Financial Acumen
- Research and analytical skills
- Creative Problem solving
- Collaborative mindset
- Integrity
- Professionalism
- Discretion in handling confidential information and sensitive communications
- Resiliency
Bon Secours Mercy Health is an equal opportunity employer.
As a Bon Secours Mercy Health associate, you’re part of a Mission that matters. We support your well-being – personally and professionally. Our benefits are built to grow with you and meet your unique needs, every step of the way.
What we offer
- Competitive pay, incentives, referral bonuses and 403(b) with employer contributions (when eligible)
- Medical, dental, vision, prescription coverage, HSA/FSA options, life insurances, mental health resources and discounts
- Paid time off, parental and FMLA leave, shot- and long-term disability, backup care for children and elders
- Tuition assistance, professional development and continuing education support
Benefits may vary based on the market and employment status.
Department:
SS Marketing - Administration
It is our policy to abide by all Federal and State laws, as well as, the requirements of 41 CFR 60-1.4(a), 60-300.5(a) and 60-741.5(a). Accordingly, all applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, age, genetic information, or protected veteran status, and will not be discriminated against on the basis of disability. If you’d like to view a copy of the affirmative action plan or policy statement for Mercy Health– Youngstown, Ohio or Bon Secours – Franklin, Virginia; Petersburg, Virginia; and Emporia, Virginia, which are Affirmative Action and Equal Opportunity Employer, please email recruitment@mercy.com. If you are an individual with a disability and would like to request a reasonable accommodation as part of the employment selection process, please contact The Talent Acquisition Team at recruitment@mercy.com.