VP, EMEA Marketing

The VP, EMEA Marketing leads regional strategy and execution across Europe, the Middle East, and Africa to drive pipeline, revenue, and brand leadership. Reporting to the VP, Integrated Marketing, this leader will build a high-performing team, partners closely with Sales and Channel, and unifies global and regional initiatives into a single, integrated plan tailored to EMEA markets.

This role is for a builder who bridges functions—aligning marketing to revenue, market share, and customer loyalty; and scale through operational excellence => orchestrating complex product and platform go-to-market motions; and elevating our voice with customers, partners, and influencers across EMEA.

Responsibilities span integrated marketing strategy, demand generation, ABM, and field enablement, with tight alignment to global teams on product launches, brand, communications, events, and digital.

Key Responsibilities

• EMEA Integrated Marketing Strategy

  • Own the theater marketing strategy to deliver pipeline and ARR, tailoring plays for UKI, DACH, SUER, NEUR, Middle East, and Africa while aligning to global priorities.

  • Translate strategy into regional plans that meet revenue targets and build brand presence and thought leadership.

  • Set clear goals, metrics, and budgets; review quarterly to optimize ROI and rebalance investments.

  • Partner with Global Demand and Product Marketing to define campaign frameworks and allocate resources for efficient entry and scale in priority EMEA markets.

• Demand Generation, ABM, and Digital

  • Deliver integrated, multi-channel programs (digital, events, webinars, content syndication) that create in-region demand, accelerate deal cycles and retain customers.

  • Lead 1:1, 1:few, and 1:many ABM programs for strategic accounts in priority segments (e.g., financial services, public sector, manufacturing) with strong Sales alignment.

• Channel and Partner Marketing

  • Integrate channel marketing into one unified plan with clear ownership, motions, budgets, and metrics.

  • Build joint GTM plans with distributors, MSSPs, GSIs/SIs, cloud/tech alliances, and regional VARs. Co-fund and co-execute campaigns that scale reach and pipeline .

• Regional Brand, PR/AR, and Events

  • Elevate our EMEA brand through PR/AR, rapid response campaigns, influencer engagement, and thought leadership; localize narratives by market.

  • Own the EMEA event portfolio (industry events, regional roadshows and executive councils) to drive pipeline and executive relationships)

• Customer Marketing

  • Lead regional execution of our marquee customer event (Elevate) across the entire region.

  • Aling with the global customer marketing team to design campaign to engaged and delight customers that drive retention, cross-sell and customer advocates.

• Team Leadership and Operating Model

  • Organize and scale a high-performing regional team with clear role definitions and career paths.

  • Build operating rhythms with Sales, Channel, SDR/BDR, Product Marketing, and Growth/Digital to drive execution and accountability

First 90 Days: Focused Priorities and Deliverables

Assess and rebuild the UKI marketing team. Some promising work and results but still an area of weakness so we need to understand if the issues are people, process, priorities (or lack of) or a combination of all three. Architect our Middle East expansion and lead FY27 acceleration plan.  We are in market but there is so much more opportunity for us. Evaluate the opportunity based on ICP fit, route-to-market, compliance, and partner strength; define country entry/scale plays. Output is an EMEA Middle East Growth Plan (targets, pipeline coverage model, programs, resourcing) and FY27 roadmap. Align with Channel/Partner Marketing into one unified integrated plan. Establish a joint planning model with Channel Leadership. Clarify regional vs. global responsibilities. In alignment with Kevin and the KC (Director of Marketing Programs) define the operating model and RACI with Global/Growth, Customer Marketing, Product Marketing, and Brand/Comms: who owns strategy, content, localization, campaigns, execution, and measurement. Build a quarterly integrated marketing plan for the theater and each region. Pipeline targets by segment and route-to-market; campaign calendar, top 3 bets, ABM account lists, partner motions, event plans.

Qualifications

• 12+ years of B2B marketing with deep EMEA experience; 6+ years leading managers and multi-country teams.

• Proven success driving pipeline (new and cross-sell), and revenue in cybersecurity or enterprise software; strong channel/partner marketing track record.

• Expertise in integrated demand gen, ABM, digital, and event portfolios at theater scale; disciplined budget ownership and forecasting

• Strong cross-functional leadership; able to align global and regional teams and act as the bridge between marketing, sales, and product

• Fluent in OKR-driven management

• Comfort operating across diverse markets and languages; knowledge of data privacy expectations and public-sector dynamics is a plus.

Success Metrics

• Pipeline, ARR and NRR attainment by region/segment/route-to-market.

• System and Process Health and Maturity.  Building systems and process to run and scale the business with operational excellence.

• Team health: hiring velocity, retention, and engagement.

The base salary range for this position is £144,000-£216,000 plus benefits. This range represents the minimum and maximum new hire compensation for this role. The position may also be eligible for incentive plans and additional benefits, in accordance with company policy and local regulations. Our salary ranges are determined by role, level, and location with individual compensation also dependent on factors such as qualifications, experience, and skills. Final offers will reflect these considerations and may vary accordingly.

Belonging at Mimecast

Cybersecurity is a community effort. That’s why we’re committed to building an inclusive, diverse community that celebrates and welcomes everyone – unless they’re a cybercriminal, of course.

We’re proud to be an Equal Opportunity and Affirmative Action Employer, and we’d encourage you to join us whatever your background. We particularly welcome applicants from traditionally underrepresented groups.

We consider everyone equally: your race, age, religion, sexual orientation, gender identity, ability, marital status, nationality, or any other protected characteristic won’t affect your application.

Due to certain obligations to our customers, an offer of employment will be subject to your successful completion of applicable background checks, conducted in accordance with local law.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.