Hiring.fm
Halcyon

VP, Demand Gen

Remote, US Full Time

What we do:
Halcyon is the industry’s first dedicated, adaptive security platform that combines multiple proprietary advanced prevention engines along with AI models focused specifically on stopping ransomware.

Who we are:
Halcyon was formed in 2021 by a team of cyber industry veterans after battling the scourge of ransomware (and advanced threats) for years at some of the largest global security vendors. Comprised of leaders from Cylance (now Blackberry), Accuvant (now Optiv), Fireye and ISS X-Force (now IBM), Halcyon is focused on building products and solutions for mid-market and enterprise customers.

As a remote-native, completely distributed global team, we recognize great talent can exist anywhere. We invite you to apply to a job you’re interested in and we'll work a plan to meet your needs.

Position Title: Vice President, Demand Generation 

Department: Marketing 

Direct Reporting Line: CMO 

Location: Remote US 

 

Purpose & Overall Relevance for the Organization: 
The Vice President, Demand Generation leads all North America demand generation activities for Halcyon. This highly visible, strategic, and cross-functional role will drive qualified pipeline and bookings growth in our target market segments across multiple geographies. The right candidate will lead a talented team to design, deliver, and optimize multi-channel marketing campaigns across market segments and buyer personas. 

 

Key Responsibilities:  

 

Strategy & Leadership 

  • Define and execute the global demand generation strategy across inbound, outbound, ABM, digital, field, and partner channels across all market segments. 
  • Lead and mentor a team of demand marketers focused on pipeline creation and acceleration. 
  • Partner with sales leadership to align on strategic priorities, key metrics and awareness of demand gen programs and follow-up resources. 

 

Campaigns & Programs 

  • Oversee integrated, multi-channel campaign planning and execution—leveraging email nurture, paid media, SEO/SEM, webinars, field and partner activities and more. 
  • Build and scale account-based marketing (ABM) programs targeting high-value accounts with tailored outreach and experiences. 
  • Build and constantly refine customer journeys on the Halcyon website to maximize conversions. 
  • Collaborate with product marketing on value-driven messaging and audience segmentation. 

 

Digital & Performance Marketing 

  • Drive strategy and execution for paid digital acquisition (LinkedIn, Google Ads, display, retargeting, content syndication). 
  • Optimize marketing funnel from lead capture through nurture to SQL, focusing on conversion and velocity. 

Analytics & Optimization 

  • Own pipeline KPIs and attribution reporting in collaboration with marketing ops and sales ops. 
  • Continuously monitor campaign performance and apply insights to improve ROI and funnel efficiency. 
  • Leverage tools like Salesforce, HubSpot/Marketo, 6sense, Demandbase, or equivalent. 

 

Cross-Functional Collaboration 

  • Partner with corporate marketing, product marketing, events, BDRs, and sales to align programs and messaging. 
  • Collaborate with marketing ops to ensure data quality, lead scoring, routing, and campaign attribution are functioning properly. 

Key Success Metrics:  

  • Marketing sourced and influenced ARR  
  • Qualified pipeline generated (quality and quantity of SQLs/Opportunities)  
  • Marketing ROI 

 

Skills: 

  • Experience in with B2B enterprise software (cybersecurity is a plus). 
  • Experience managing high performing demand, field, digital and partner marketing teammates as well as websites. 
  • Familiarity with partner marketing or field/channel GTM motions. 
  • Startup or high-growth company background. 
  • Comfortable building systems and strategies from the ground up in a fast-paced environment. 

 

 

Qualifications: 

  • 12+ years in B2B marketing, with at least 5 years leading demand generation or growth marketing at a SaaS or enterprise tech company. 
  • Proven track record of owning pipeline targets and delivering measurable results. 
  • Deep knowledge of the B2B buyer journey and complex sales cycles (especially with technical or security products). 
  • Proficiency with marketing and sales tech stacks (e.g., Salesforce, Marketo/HubSpot, Google Ads, LinkedIn Campaign Manager, 6sense/Demandbase). 
  • Strong analytical mindset and ability to connect marketing performance to revenue outcomes.