Job Description:
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:
● Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
● Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
● Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.
WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
At Warner Chappell Music (WCM) -the global music publishing arm of Warner Music Group (WMG) - we shape the culture of songwriting and champion songs that resonate for generations by creating transformational opportunities for songwriters everywhere. Our people and culture are at the epicenter of our company, and we are looking for team members who share our service-oriented mindset and have a passion for looking after our songwriters.
Job Title: VP, Creative Services
A little bit about our team:
Creative Services is a global department committed to amplifying our songwriters, catalogs and songs, connecting them to culture and the next generation of fans. We drive engagement and build legacy through creative digital strategy, marketing, content creation, brand partnerships and through the creation of new versions (via covers, samples and more). Creative Services develops and executes campaigns and projects with strategic partners that keeps our songs at the center of culture across all media platforms. We work with hit songwriters and dive deep into our legendary catalog, sharing their incredible stories with the world and providing new opportunities for their songs including new cover creation, interpolations, and sampling.
Your role:
Lead the marketing and brand partnerships pillar for Warner Chappell's Creative Services department. This role balances high-level strategic planning with hands-on execution management and integrated team collaboration, ensuring CS delivers maximum value to writers and catalogs through data-driven prioritization and cross-functional collaboration across all CS pillars (marketing, creative digital strategy, IP development and special projects, new versions (samples, interpolations and more).
Here you’ll get to:
Lead the marketing cohort including coordination across global markets (local franchising of services, ambassador coordination, priority harvesting and weekly triage).
Standardize the marketing process globally including establishing goals and ROI expectations, campaign development, execution, and case studies with clear takeaways.
Standardize global campaign and uplift tracking from marketing activity, including consumption, brand building and revenue expectations.
Develop high impact capabilities at a local level, that can be executed with limited resources as a way to support writer/catalog needs around the world.
Ensure local teams are coordinated across campaigns and activations.
Ensure proper capacity planning and resource allocation across marketing team including local market ambassadors.
Support local CS ambassadors on team processes, tools, best practices, and execution standards focused on culturally relevant activations that add value for each market.
Develop culturally relevant and impactful strategic and brand partnerships around the world to amplify songwriters, catalogs and songs.
Establish and develop high-level marketing and cultural insights to efficiently connect songwriters and catalogs with new audiences.
Contribute to Creative Services pitch decks, company presentations, and meetings with songwriters and managers, communicating the team vision and success stories.
Strategic Campaign Planning & Analysis (Prioritisation and triage, benchmarking, campaign goal and budget setting, high-level reporting and data collection standardisation, case study and feedback strategy).
Help team prioritize on a weekly basis to ensure projects are executed and songwriters are serviced efficiently.
Stakeholder Management & Collaboration (incl. mgmt, estates, inter-departmental, WMG and external label cross-collaboration and relations).
Participate in cross-functional coordination between CS pillars (marketing, digital optimization, IP dev, special projects, samples) to optimize across limited resources.
Standardize global campaign and uplift tracking from marketing activity, including consumption, brand building and revenue.
Contribute to reporting systems that provide visibility into CS marketing activities and impact across territories.
Lead marketing team and drive strategy across campaigns for songwriters and catalogs
Develop brand partnerships and commercial opportunities strategy aligned with catalog and songwriter amplification.
Coordinate with Warner Music Group's catalog marketing team on shared initiatives
Ensure marketing executions align with broader CS capabilities (digital, sync moments, trending opportunities).
Drive marketing innovation that supports writer/catalog amplification goals.
Oversee workflow from marketing plan development, to execution, to project case studies.
Build comprehensive marketing plans incorporating multiple CS capabilities.
Manage stakeholder alignment on campaign objectives, timelines, and deliverables.
Analyze performance data, streaming trends, sync activity, cultural momentum to identify focus catalogs.
Create quarterly/annual campaign timeline including frameworks with clear rationale
Oversee global campaign planning, budget setting and goal setting with US, UK leads and CS global ambassadors - establish benchmarks for team, within WMG and industry frameworks
Monitor marketing spend, campaign performance and adjust strategies based on results
Develop executive-level reporting on impact, resource allocation, and strategic outcomes
Collaborate with A&R, Sync, Catalog teams on integrated writer/catalog strategies
Coordinate CS activities with broader WCM creative operational initiatives
Represent CS in cross-departmental planning discussions
Collaborate with Business Insights and Deals Office to determine priority campaign candidates
Lead creation of materials for pitch meeting and purchase proposals
Operational Efficiency: Optimal resource allocation driving measurable improvement in CS output/impact
Global Capability: Local ambassadors effectively executing CS initiatives with consistent quality
Marketing Impact: Successful campaigns driving awareness, engagement, and commercial outcomes for priority catalogs
Strategic Prioritization: Data-driven catalog focus delivering ROI on CS investments
Stakeholder Satisfaction: Strong collaborative relationships across various internal and external teams.
About you:
Strategic & Operational Excellence:
8-10+ years experience in music marketing, creative services, or artist/catalog marketing
Proven ability to deliver results while managing complex operations with multiple stakeholders and priorities
Strong project management skills with ability to drive execution and excellence across distributed teams
Experience building processes, frameworks, and capabilities that scale globally
Strong executive communication skills at both a high level and within daily operations
Marketing Leadership:
Deep understanding of music marketing across digital, social, partnerships, and traditional channels
Track record of successful catalog/artist marketing campaigns
Experience with brand partnerships and commercial opportunity development
Understanding of sync, streaming, and modern music consumption trends
Analytical & Strategic Thinking:
Data-driven decision making using streaming, social, sync, and market intelligence
Ability to synthesize complex information into clear strategic recommendations
Strong prioritization skills balancing short-term execution with long-term strategy
Leadership & Collaboration:
Experience developing teams and building capabilities across geographies
Excellent stakeholder management and cross-functional collaboration skills
Strong communication skills for both hands-on execution and executive-level reporting
Comfortable operating at both strategic and tactical levels
We’d love it if you also had:
This position requires someone who can zoom in and zoom out - developing high-level catalog strategies while ensuring day-to-day execution excellence. The ideal candidate has a pulse on culture and is equally comfortable analyzing data to prioritize catalogs, building global operational capabilities, leading marketing campaigns, and coordinating across multiple internal and external stakeholders. This role requires someone who can be creative, operationally mindful and think strategically.
About us:
Before the fans and fame, the soundtracks and syncs, there is the song. And before the song comes the songwriter - the heart of an art form that defines generations, and the soul of our business. Songwriters are our inspiration; we are their partners, collaborators, and crusaders.
Songwriters shape culture; and here at Warner Chappell Music we help hone their craft, build their careers, and protect their legacies. We value curiosity, collaboration, and commitment – which helps set us apart and helps us in our commitment and global service to our songwriters. We are Warner Chappell Music - where songwriters are heard.
As part of the larger Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:
Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.
WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.
Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Together, we are Warner Music Group: Independent Minds. Major Sound.
Love this job and want to apply?
Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
Warner Music Group is an Equal Opportunity Employer.
Salary Range$140,000 - $165,000 annuallySalary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors.
Warner Music Group is an Equal Opportunity Employer.
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