VP, Brand Management - Reebok APAC

What You’ll Do

As the VP, Brand Management – Reebok APAC, you will play a pivotal role in the regional integration of the Reebok brand into the Authentic Brands portfolio. This critical position requires close collaboration with the EVP – Global Reebok, regional leaders, and corporate teams to execute and continuously refine strategies that leverage Reebok’s heritage and prestige to drive brand growth and sales.

We are looking for a visionary leader with deep expertise in footwear, brand licensing, retail, and eCommerce, complemented by a robust network within the licensing and retail sectors.

In this role, you will hold ultimate accountability for the brand’s performance and spearhead new business development initiatives across the region.

 

What You’ll Be Working On

Develop and lead Authentic’s territory strategy

• Manage the strategy and execution of a multi-million-dollar business, including planning, revenue forecasting, and business analysis to inform go-forward plans for growth and efficiency
• Work collaboratively with Authentic’s corporate international leadership team to develop and execute the strategy for expansion in the region
• Develop and implement business plans to ramp up business development and awareness of the company’s brand portfolio
• Position the brands competitively; monitor competitor product efforts, site changes, and industry trends; work proactively to sustain the strength of brands and products
• Work collaboratively with licensees to develop and execute critical action plans, including product initiatives, wholesale and retail distribution efforts, and digital and social media marketing
• Manage the strategy and execution of a multi-million-dollar business, including planning, forecasting, and analyzing results to define a go-forward plan for growth and efficiency to increase online sales and optimize the customer experience

Lead territory business development

• Formulate a development strategy that generates a new business pipeline; incorporate regional and categorical nuances into the sales strategy
• Take a hands-on approach to business development; work closely with the business development team to drive sales activity and close deals
• Leverage your network of contacts to schedule discussions and meetings with target licensing and retail prospects

Oversee brand and marketing management

• Own partner licensee relationships: Train, develop, and ensure licensees are adhering to the standards of their agreements
• Coordinate and align brand marketing between Authentic and licensees, guaranteeing the most up-to-date brand information is conveyed to and adopted by the licensee
• Monitor licensee performance and proactively troubleshoot and correct challenges relating to key contractual and operational issues
• Support accounts receivable and collections activity
• Lead and facilitate productive communications between the territory and Authentic corporate office; ensure that local employees are informed and aware of corporate initiatives and directions related to their job responsibilities
• Establish a formal framework for the timely and transparent reporting of business matters to the Authentic corporate team

 

Must Haves:

• Have 15 or more years’ experience in the sporting goods or associated industry, with an emphasis on brand monetization and development
• Be a driven self-starter with executive-level leadership qualities
• Have extensive hands-on experience leading all aspects of a business operation, including business development and sales, brand management, and marketing
• Be a decisive problem solver with the ability to assess situations quickly, consider options, and choose a path forward
• Have experience working independently and exhibit excellent communication skills
• Understand the mechanics of the licensing business model
• Possess an extensive network of contacts in the licensing and retail sectors in the assigned territory
• Have a deep understanding of the market and consumer in the assigned territory
• Have earned a bachelor’s degree, MBA preferred