VP, Amplification

Job Description:

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

MKTG Sports & Entertainment is an important part of our world-class offering. MKTG Sports & Entertainment is a global integrated agency that harnesses the power of sports and entertainment to impact human behaviour through meaningful marketing solutions and experiences. Our key differentiator is “knowing people better than anyone else” and using deep consumer insights to establish powerful connections between sports properties and brands.

Across strategy, measurement, content, hospitality and events, we connect the sports and entertainment industry and companies around the work to deliver meaningful marketing solutions and experiences that are truly differentiated. The experiences that we create engage customers, build memorable brands and deliver value.

We are part of Dentsu Sports International, a newly formed global sports network comprised of MKTG Sports + Entertainment, dentsu Sports Analytics and dentsu Sports.

We are looking to hire a VP for Amplification, based out of our London offices.

Role Overview

The VP, Amplification sits within the Content & Creative team and plays a pivotal role in shaping and executing amplification strategies that bring our ideas to life across multiple channels. This is a senior role as part of our extended management team, responsible for ensuring that creative concepts are translated into impactful campaigns and content that drive engagement and brand visibility.

Key Responsibilities

• Amplification Strategy: Develop and implement strategies to amplify creative work across digital, social, experiential, and earned media channels.

• Content Execution: Oversee the production and delivery of high-quality content that aligns with brand objectives and campaign goals.

• Cross-Functional Collaboration: Work closely with creative, strategy, and production teams to ensure seamless execution and maximise reach.

• Performance Optimisation: Monitor campaign performance, analyse results, and refine amplification tactics to improve impact.

• Trend Awareness: Stay ahead of cultural, digital, and platform trends to inform amplification strategies and creative approaches.

• Stakeholder Engagement: Support SVP and senior leadership in presenting amplification plans and results to internal teams and clients.

Skills & Qualifications

• Extensive experience in content strategy, amplification, or integrated marketing roles.

• Strong understanding of social platforms, influencer engagement, and paid/earned media strategies.

• Proven ability to execute multi-channel campaigns and optimize for performance.

• Excellent organisational and project management skills.

• Collaborative mindset with experience working in creative and production environments.

• Strong communication and presentation skills.

• A strong contacts book of media organisations and outlets.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities. 

We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work. 

We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience. 

#LI-Hybrid #LI-MKTG

Location:

London

Brand:

Mktg Sports

Time Type:

Part time

Contract Type:

Permanent