Job Description
A bit about this role:
Devoted Health is looking for a senior Visual Designer to lead the evolution of our visual identity and digital design system. This is a 3–4 month contract engagement embedded with our internal team.
This isn't a rebrand from scratch — it's a deliberate evolution of an existing brand to match the maturity and scale of what Devoted has become. You'll audit what we have, recommend what to preserve and what to refine, and design a cohesive, digital-first visual system that works across our public website, member portal, and print materials. You'll work alongside a front-end engineer who will implement the system in code.
The work must resonate with our primary audience — Medicare beneficiaries aged 65+ — while also communicating credibility to partners, talent, and the broader healthcare ecosystem.
Responsibilities:
Audit Devoted's current visual brand (color, typography, iconography, imagery, overall visual personality) and provide a clear assessment of what to preserve, refine, or replace
Design an evolved visual identity that conveys trust, warmth, clarity, and credibility in a healthcare context
Create a modular, scalable, digital-first design system — foundations, design tokens, component-level guidance, and rules for theming and extensibility
Apply the system to representative touchpoints — public website templates and member portal screens — to validate coherence and flexibility
Design to WCAG 2.1 AA+ standards with strong attention to the needs of a 65+ population (larger type defaults, high contrast, simplified layouts, clear hierarchy)
Deliver comprehensive documentation (brand guidelines, usage rules, context-specific examples) suitable for designers, engineers, and marketing teams
Provide implementation guidance compatible with our Prismic-based website architecture and React/Storybook for the member portal
Derive print template guidance (welcome kits, benefit summaries, ID cards, direct mail) from the digital-first system
Required skills and experience:
8+ years in visual/brand design with a portfolio showing brand evolution, digital design systems, and component library work
Expert Figma proficiency including design tokens, component architecture, and engineering handoff documentation
Experience designing modular, scalable visual systems across large, live product ecosystems
Deep understanding of accessible design (WCAG 2.1 AA+), ideally for older adult populations
Ability to work collaboratively with cross-functional stakeholders and articulate clear rationale for visual decisions
Healthcare or regulated industry experience strongly preferred
Desired skills and experience:
Experience with headless CMS environments (Prismic, Contentful, or similar)
Background in Medicare or insurance design
Experience with design system governance or phased rollout planning
** This is a 1099 contract role and is not eligible for benefits**
The pay range listed for this position is the range the organization reasonably and in good faith expects to pay for this position at the time of the posting. Once the interview process begins, your talent partner will provide additional information on the compensation for the role, along with additional information on our total rewards package. The actual base salary offered will depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.
Our Total Rewards package includes:
Employer sponsored health, dental and vision plan with low or no premium
Generous paid time off
$100 monthly mobile or internet stipend
Stock options for all employees
Bonus eligibility for all roles excluding Director and above; Commission eligibility for Sales roles
Parental leave program
401K program
And more....
*Our total rewards package is for full time employees only. Intern and Contract positions are not eligible.
Healthcare equality is at the center of Devoted’s mission to treat our members like family. We are committed to a diverse and vibrant workforce.
At Devoted Health, we’re on a mission to dramatically improve the health and well-being of older Americans by caring for every person like family. That’s why we’re gathering smart, diverse, and big-hearted people to create a new kind of all-in-one healthcare company — one that combines compassion, health insurance, clinical care, service, and technology - to deliver a complete and integrated healthcare solution that delivers high quality care that everyone would want for someone they love. Founded in 2017, we've grown fast and now serve members across the United States. And we've just started. So join us on this mission!
Devoted is an equal opportunity employer. We are committed to a safe and supportive work environment in which all employees have the opportunity to participate and contribute to the success of the business. We value diversity and collaboration. Individuals are respected for their skills, experience, and unique perspectives. This commitment is embodied in Devoted’s Code of Conduct, our company values and the way we do business.
As an Equal Opportunity Employer, the Company does not discriminate on the basis of race, color, religion, sex, pregnancy status, marital status, national origin, disability, age, sexual orientation, veteran status, genetic information, gender identity, gender expression, or any other factor prohibited by law. Our management team is dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.