VIP CRM Manager

Growe welcomes those who are excited to:

• Prepare a strategic monthly calendar tailored for Casino and Sports customers and use analytics to drive decisions;

• Prepare weekly analysis on the performance of campaigns and measure profitability;

• Analyze player behaviors and create segmentations and offers that align with playing style;

• Plan, execute, and optimize campaigns for player upselling, retention, and reactivation on a daily basis;

• Collaborate with content, design, and product teams to deliver engaging and relevant promotions;

• Manage communications across email, SMS, push notifications, and in-app messages;

• Identify key sports and casino events in the market and align with special promotions;

• Track, measure, and report on key performance metrics such as retention rate, reactivation rate, churn rates, and monthly pulsation flows;

• Deep into different metrics: ARPU (Average Revenue Per User), Campaign conversion rates (acceptance, usage, wagered %), communication metrics (Open Rate, Click-Through Rate, Conversion Rate, Delivery Rate);

• Perform A/B testing and hypothesis to drive continuous improvements in CRM performance.

We need your professional experience:

• 2+ years of experience in a CRM within the iGaming industry;

• Strong analytical and data interpretation skills with the ability to make strategic decisions based on data;

• Proficiency in CRM tools, marketing automation platforms, and performance tracking tools;

• At least an Upper-intermediate level of English (spoken and written);

• Experience managing VIP segments and executing high-value retention strategies will be a plus;

• A good understanding of player behavior is a strong advantage;

• Experience providing support to a Junior CRM Manager.

We appreciate if you have those personal features:

• Strong communication and presentation skills with the ability to create and deliver compelling reports and proposals;

• Able to manage multiple deadlines simultaneously;

• Problem-solving skills;

• Data-driven approach.

We are seeking those who align with our core values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals;

• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success;

• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow.