ViiV Marketing Manager

ViiV Healthcare is driven by a clear purpose: To leave no person living with HIV through innovative science and an unwavering commitment to patients.

In this role, you will be key member of the ViiV Japan marketing team, reporting directly to the Brand Lead and playing a central role in shaping and executing brand strategy. You will work across functions and with a wide range of internal and external stakeholders to translate strategic intent into impactful actions that maximize product value in the market. For marketers who are motivated by ownership, strategic thinking, and the opportunity to truly influence the market, this position offers a unique and rewarding challenge.

Job Purpose:
・Plan and execute the marketing strategy and tactics to ensure commercial success of the product. 

Key Responsibilities:

• To strategically drive “Shape the market” & “Shape the product”, work with Brand Lead to develop and execute brand strategy and tactics for the product.
• Develop promotion scheme and relevant promotion materials that support the communication of the brand strategy and meet the compliance code.
• Plan and execute marketing-led promotional speaker programs that support the communication of the brand strategy and meet the compliance code.
• Gather and obtain insights from market and find out opportunities to expand access to the treatment.
• Analyze the existing market through utilizing appropriate market research, and market modeling with secondary/primary data in order to best position the brand among the competitive landscape and to understand the customer/patient knowledge and practice (Brand Profiling).
• Utilize appropriate venders by aggressively involving them into determination process of brand planning.
• Working closely with Sales Team to engage MRs to ensure the sufficient level of knowledge, belief and motivation to the promotion
• Build and execute external customer engagement plan to develop and maintain relationships with key external experts and other key stakeholders.

※職務内容および勤務地の変更範囲は会社の定めるところとする。
 

必要な条件 / Basic Qualifications

スキル Skills

• Demonstrated strength in strategic and analytical capabilities.
• Good understanding of Japan health system, policies and drivers.
• Effective communication and negotiation skills with various internal and external stakeholders.
• Demonstrated competence in consulting, business and financial acumen, negotiation, conflict management and leadership

経験 Experience

• 5+ years of relevant experience in the healthcare, medical device or pharmaceutical industry
• 2+ years of experience in planning and executing HCP speaker programs aligned with brand strategy, as well as developing medical promotional materials in compliance with industry regulations.

学位/資格/語学力 Education/certification/Language

• Bachelor’s degree
• Japanese: Native level
• English: Business -level(Read, write and communicate effectively in a professional environment , with the counterparts based in UK/Singapore and EU region)

選考プロセス

1. 書類選考

2. 面接2-3回（日本語面接）

3. 適性検査、バッグラウンドチェック

就業場所：ヴィーブヘルスケア株式会社
住所：東京都港区赤坂1-8-1 赤坂インターシティAIR

最寄り駅：東京メトロ　溜池山王

雇用形態：正社員

賞与：あり（年１回）

昇給：あり（年１回）

通勤手当：対象

各種保険：対象

年次有給休暇 ：対象（初年度1-15日：入社月により変動、２年目以降15日）

休日：完全週休2日制（土、日）、祝日、年末年始、5月1日、四季休暇（５日）,出産休暇、通院休暇、子の看護休暇、学校行事休暇、介護休暇、公傷休暇ほか

試用期間：３か月

リモートワーク：可（週2日）

Why Us?

At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 40 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV. 

We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.

Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities. Having a truly inclusive culture where we’re all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind. 

We are committed to creating an inclusive workplace and providing equal opportunities for all applicants. We embrace an agile working culture across our roles, so if flexibility is important to you please discuss opportunities with our hiring team. If you need any adjustments to the recruitment process to help you demonstrate your strengths and capabilities, contact APACRecruitment.Adjustments@gsk.com. Please note this email is for adjustment requests only; for other enquiries please use our standard contact channels.

Important notice to Employment businesses/ Agencies

ViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.