The Video Learning Content Creator is responsible for conceptualizing, scripting, and producing learning video content that enhances understanding, engagement, and behavior change across both bancassurance (Manulife China Bank Life Assurance Corporation) and agency (Manulife Philippines) distribution channels. The role focuses on storytelling, visual learning, and message clarity through short‑form and long‑form instructional videos for use in blended, virtual, and self‑paced programs. While specialized in video contents, the role follows shared instructional standards to ensure consistency and continuity within the Digital Learning Team.
This position requires advanced expertise, independent judgment, cross-functional collaboration, and ownership of end-to-end module lifecycle management.
Position Responsibilities:
End-to-End Video Content Development: Conceptualize and design learning video flows (explainer, scenario‑based, demonstration, or role‑play) that are aligned with instructional objectives, translating complex insurance and sales concepts into clear visual narratives. This includes scripting, storyboarding,
Multimedia Production: Create multimedia learning materials, including interactive simulations, e-books, infographics, and game-based courses, and finds ways to create different types of instructional media that are used within the designated learning environment
E-Learning Production: Utilize multimedia tools and software to develop engaging e-learning materials, incorporating graphics, animations, and interactive elements
Project Management: Adhere to project timelines outlined by the project lead/manager, do a presentation and application of innovative learning media within a specified period
Content Innovation, Utilization, and Engagement Management: Find creative and engaging methods to create a digital learning environment for the Distribution team; Monitors performance of the consumption of digital learning content and adjust accordingly to improve experience and utilization
Stakeholder Management: Collaborate with SMEs, Compliance, and Business Leads for content validation and adherence to standards and guidelines
Cross-Project Support: Cross-support with fellow learning content creator and align with Module Developer to ensure smooth handoff
Required Qualifications:
Bachelor's degree in Multimedia Arts or any related field
At least 5 years of experience in Insurance training, Instructional design, and Digital learning production or coordination.
Has a solid grasp of visual design principles; knowledge of e-learning development/interaction levels; knowledge of Bloom's Taxonomy of Learning Domains (or Anderson and Krathwohl's); knowledge of Mayer's 12 Principles of Multimedia Learning.
Proficient in creating static and motion graphics using Adobe Creative Cloud programs (Photoshop, Illustrator, After Effects, Premiere, Edge Animate, etc.), Canva, Vimeo.
Competence in developing instructional media with at least one e-learning authoring tool (Adobe Captivate and Articulate Storyline/Rise preferred)
Preferred Qualifications:
Expertise in authoring tools such as Adobe Captivate, Articulate Storyline and Rise that can assemble contents to different e-learning modules or presentations, including scripting, content development, quality assessment, and deployment.
Ability to use artificial intelligence (AI) in both development of digital contents and integration within the learner development path.
Deep knowledge of insurance business, products, operations, and field practices
Collaborates effectively with the team as well as internal, and external stakeholders
Possesses a sense of ownership, accountability, and commitment to the work being developed and delivered
Comfortable with fast-changing technology trends and evolution of strategic priorities and needs of customers, the business, and our partners
When you join our team:
We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global team, we’ll support you in shaping the future you want to see.
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.
Working Arrangement