Vice President of Strategic Marketing & Growth

We are looking to add a Vice President of Strategic Marketing & Growth to our team!  

LOCATION: Fully Remote (U.S.-based & occasional travel) 

REPORTS TO: President and General Manager- Destination Pet 

PAY: $175k - $200k/ salary 

CORE RESPONSIBILITES:  

Growth and Revenue Ownership 

• Own B2C growth outcomes, including customer acquisition, retention, same-store revenue growth, and marketing-attributable revenue. 

• Translate company-level goals into clear growth strategies, targets, and execution plans, testing hypotheses and assumptions along the way to ensure strategies are grounded in data and real-world performance. 

• Serve as a strategic partner to the President/GM and executive leadership, utilizing organizational agility when influencing decisions.  

• Provide clear, data-driven reporting and insights to leadership on growth performance, risks, and opportunities, with a bias toward action and continuous improvement. 

Multi-Brand & Local Market Strategy 

• Design and operationalize a scalable multi-brand marketing model that supports 160+ local brands while preserving community relevance. 

• Establish a game plan that balances consistency with local customization; adapting approaches as markets, competition, and company priorities evolve. 

• Enable field leaders and local operators with tools, templates, and automation to execute effectively at the market level. 

• Ensure marketing strategies are adaptable to varied competitive, demographic, and economic conditions, demonstrating comfort with change and ambiguity. 

Performance Marketing & Revenue Growth 

• Lead end-to-end performance marketing strategy across paid media, SEO, lifecycle marketing, & CRM. 

• Drive: 

• New customer acquisition 

• Retention and loyalty growth 

• Same-store growth in competitive or constrained markets 

• Establish and own KPIs, dashboards, and growth forecasts tied directly to revenue and center economics. 

• Continuously test, learn, and optimize across channels, offers, and funnel stages, challenging legacy approaches, and validating decisions through experimentation. 

Campaign Strategy & Creative Leadership 

• Lead and inspire a high-performing, cross-functional creative team (design, content, copy, video). 

• Oversee the development of integrated brand, local, and internal campaigns—from strategy through execution while setting clear expectations and maintaining momentum against company objectives. 

• Ensure all creative work aligns with brand standards, growth objectives, and measurable performance outcomes. 

• Elevate creative quality while maintaining speed, scalability, and ROI discipline with a strong sense of urgency around execution. 

Data, Analytics & Measurement 

• Establish robust attribution, experimentation, and incrementality frameworks to assess true ROI across brands, channels, and markets. 

• Use cohort analysis, LTV modeling, and funnel metrics to guide strategic decisions. 

• Leverage insights to inform prioritization, resource allocation, and growth planning. 

• Champion a culture of data-informed decision-making, where teams are encouraged to challenge the status quo and solve problems rigorously.  

AI-Enabled Marketing & Innovation 

• Lead the responsible adoption of AI across marketing functions, including personalization, content generation, experimentation, forecasting, and operational efficiency. 

• Partner with internal governance bodies to ensure ethical, scalable, and high-impact use of AI. 

• Identify and pilot emerging tools and technologies that create durable growth advantages, remaining flexible as technology and capabilities evolve. 

Cross-Functional & Operational Alignment 

• Partner closely with Field Operations to align demand generation with capacity, service quality, and customer experience. 

• Build strong, trust-based relationships across functions and with local operators to ensure alignment and execution. 

• Ensure marketing strategies support long-term retention and brand trust, not just short-term acquisition. 

• Function as a unifying force between centralized teams and local operators. 

REQUIREMENTS:  

Education & Experience:  

• Bachelor’s degree in Marketing, Business, or related field (Master’s preferred). 

• 15+ years of progressive marketing or growth experience, with significant senior leadership responsibility. 

• Proven history of owning and delivering growth outcomes, not just marketing activity. 

• Experience operating in multi-location, multi-brand, franchise, or services-based businesses strongly preferred. 

• Deep expertise in performance marketing, paid media, SEO, lifecycle marketing, analytics, and website optimization. 

• Demonstrated ability to solve complex business problems, evaluate and refine assumptions, and adjust direction quickly when needed. 

• Strong executive presence, communication skills, and ability to build effective relationships across levels and functions. 

• Revenue-oriented, data-driven, and highly accountable mindset with a powerful sense of urgency to execute company objectives. 

• Position is remote, however 25% travel is required to visit centers and to attend team meetings. 

PERKS: 

• Health, vision, dental, long & short-term disability, and Life insurance  

• A Startup mentality company with stable funding 

• 401k match  

• Pet Care discounts  

• Flexible Time Off 

• Opportunity to grow your career with a network of like-minded professionals