Looking for a rewarding career? Johnson Brothers is a leading family-owned distributor of wine, spirits, and beer, delivering exceptional service since 1953. We proudly represent the world’s top beverage brands and are committed to excellence, innovation, and growth. Johnson Brothers offers exciting opportunities in a variety of areas. Join our passionate team and help shape the future of the beverage industry!
The Vice President of Trade Development – U.S. will be responsible for driving disciplined execution of national commercial systems and strategic initiatives across all Johnson Brothers markets. This role is accountable for ensuring every branch is structured, resourced, and operating with a clear execution plan — with defined timelines, measurable outcomes, and ownership. The VP leads cross-functional project management, establishes field performance routines, removes barriers to delivery, and ensures consistent follow-through from strategy to in-market execution.
Job Description:
- Drive execution and completion of strategic initiatives — set timelines, define deliverables, assign accountability, and track results to closure
- Build and enforce an execution-first culture that prioritizes project management discipline, clear playbooks, and field follow-through
- Ensure every branch is structured for success in Trade Development — right people, right roles, right focus
- Lead national deployment and ongoing management of the Quota Management System (QMS) and Priority Supplier Calendar, ensuring timely adoption and consistent execution
- Oversee division-specific goal models (Drive, Focus, Key, and 31-Day Revenue) and ensure goals translate to actionable field plans
- Manage the Supplier Planning & Performance Workbook and quarterly alignment cadence with GMs and Supplier Teams — with accountability for outcomes
- Lead the Commercial Planning discipline including volume targets, KPIs, activity-based planning, pricing, and ROI — and ensure plans convert to in-market action
- Own and manage field communication tools (JBHub, e-blasts, sales graphics, POS deployment) with an emphasis on clarity, consistency, and execution readiness
- Support all pricing, margin, and inventory reporting initiatives, connecting insights directly to corrective actions
- Champion proactive trade marketing, conceptual selling, and supplier storytelling — supported by data and measurable execution plans
- Leverage AI, e-commerce platforms, and emerging technologies to improve execution efficiency, performance visibility, and field productivity
Qualifications
Education
- Bachelor’s degree in Business Administration, Marketing, or a related field required
- Master’s degree preferred
Experience
- Minimum of 15 years in the CPG or retail industry
- Proven track record driving execution, managing complex projects, and delivering against timelines
- Demonstrated leadership in Trade Development, Commercial Planning, or Sales Strategy
- Experience leading cross-functional, multi-market teams and managing enterprise rollouts
- Success implementing commercial tools, planning systems, and performance routines
Knowledge
- Deep understanding of pricing, quota management, goal setting, and supplier execution models
- Strong financial acumen; ability to connect reporting to corrective action
- Familiarity with national and local supplier engagement and activation models
Skills
- Execution-driven leadership with strong project management discipline
- Ability to translate strategy into clear field actions with defined ownership
- Exceptional communication and cross-functional collaboration skills
- Commercial acumen with a bias toward measurable outcomes
- Capability to build scalable systems, operating routines, and accountability structures
Computer & Technical Skills
- Microsoft Office (Excel, PowerPoint, Outlook, Word)
- Experience with CRM, analytics, sales planning, and inventory systems
- Familiarity with syndicated data and digital selling platforms
The expected pay range for this role is $168,000 - $256,000. It is not typical for an individual to be hired at or near the top of the range for their role. Actual placement within range will be contingent upon several factors, including but not limited to the candidate's qualifications, education, experience, internal equity, union status (where applicable), and alignment with market data. Johnson Brothers offers eligible team members and their dependents comprehensive health benefits and programs, which include medical, dental, vision, life insurance, health savings, and flexible spending accounts. Other benefits for eligible team members include 401(k) with an employer match, short-term disability coverage, company-paid long-term disability insurance, generous paid time off (PTO) plans, and paid parental leave.
Johnson Brothers is an equal opportunity employer, committed to fair treatment and hiring based on qualifications. We prohibit discrimination based on race, color, religion, gender identity, sexual orientation, age, disability, military status, or any other protected status under applicable laws.
Worker Sub-Type:
Regular
Time Type:
Full time