Vice President of Marketing

Overview

LocumTenens.com has been leading the way in a booming healthcare industry since 1995. Locum Tenens is a Latin phrase meaning, “to substitute for.” When hospitals are understaffed, they rely on us to find them the right temporary physicians to fill in when needed. Every associate at LocumTenens.com plays a role in getting patients seen, no matter what they studied in school or what their role is here. Located in Alpharetta, GA, we boast a state-of-the-art campus featuring world-class amenities. There’s nothing ordinary about a typical day here, take a look for yourself: https://share.vidyard.com/watch/VfMVtWsvT1pn4T6nvUZxn1.

We are a Jackson Healthcare company and we are now the second largest healthcare staffing company in the U.S., serving more than 7 million patients in over 1,400 healthcare facilities.

The Vice President of Marketing is responsible for leading the strategic direction and daily operations of the company's marketing organization with a customer-first approach that drives engagement across both B2B and B2C channels. This role partners closely with sales leadership and cross-departmental teams to drive integrated marketing initiatives that support business growth and brand positioning. The VP of Marketing ensures the development and maintenance of key performance indicators to measure departmental effectiveness and efficiency.

ESSENTIAL FUNCTIONS AND BASIC DUTIES:

Marketing Strategy & Execution - 50%

• Develop and execute overall marketing strategy aligned with organizational goals; provide regular updates on strategies, campaign performance, and business impact to executive team
• Champion customer insights and voice-of-customer programs to inform marketing strategy and positioning
• Work with Strategy & Innovation team on market research and competitive analysis to identify market opportunities, emerging trends, and threats
• Collaborate with Product, Sales, Operations, and Finance leadership to ensure integrated go-to-market strategies
• Partner with sales leadership to align marketing initiatives with revenue goals and ensure seamless handoff of marketing-qualified leads
• Develop and maintain consistent brand positioning, messaging, and visual identity across all channels and customer touchpoints
• Oversee integrated lead-generation initiatives across digital and traditional channels, including content marketing, marketing automation, digital advertising, social media, SEO, and web technologies
• Analyze campaign ROI and other performance metrics to optimize marketing efforts
• Manage relationships with external agencies, consultants, and marketing technology vendors to extend team capabilities

Team Management - 50%

• Full P&L responsibility for marketing budget; demonstrate ROI and optimize resource allocation
• Build, lead, and inspire a high-performing marketing team; foster a culture of innovation, accountability, and continuous improvement
• Set team performance standards and ensure accountability to maintain the overall efficiency and effectiveness of the team
• Conduct annual performance evaluations; coach associates to maximum performance
• Participate in annual Succession Planning and Talent Review pre-planning

SECONDARY FUNCTIONS (IF APPLICABLE)

• May work on special projects or other duties as assigned

SUPERVISORY/BUDGETARY/EXTERNAL COMMUNICATION RESPONSIBILITY

• Manages a team of direct reports
• Department/Division budget                           
• Communicates with external providers, clients, and partners

QUALIFICATIONS – EDUCATION, WORK EXPERIENCE, CERTIFICATIONS

• Bachelor’s degree in Marketing or related field required
• 12+ years marketing experience in b2b and b2c industry; minimum 7+ years managing teams

KNOWLEDGE, SKILLS, AND ABILITIES

• Ability to adhere to and exhibit the Company Values at all times  
• Deep understanding of the digital marketing ecosystem including marketing automation, analytics platforms, and modern martech stack
• Customer-centric mindset with ability to translate customer insights into actionable marketing strategies
• Strong analytical skills with ability to leverage data and metrics to drive marketing decisions
• Executive presence with ability to influence and build credibility with executive level peers
• Proven ability to build collaborative partnerships with sales organizations
• Experience managing marketing budgets of $2M+ with demonstrated ROI
• Proven track record launching successful integrated campaigns across multiple channels
• Experience with brand positioning and repositioning initiatives
• Working knowledge of Microsoft Word, Excel, PowerPoint, Outlook, and Teams   
• Ability to effectively manage multiple competing priorities in a fast-paced environment  
• Excellent communication skills - both oral and written  
• Ability to build strong business relationships at all levels  
• Strong interpersonal skills  
• Strong attention to detail  
• Strong organizational and time management skills  
• Ability to work independently and collaboratively  
• Solid critical thinking and creative problem-solving skills  
• Ability to consistently meet goals, commitments, and deadlines  
• Ability to work with sensitive information and maintain confidentiality 

KEY COMPETENCIES REQUIRED

• Builds Networks
• Drives Engagement
• Communicates Effectively
• Drives Vision and Purpose
• Delegates Effectively
• Strategic Mindset
• Develops Self & Others
• Technical Skills

PHYSICAL, MENTAL, WORKING CONDITION, AND TRAVEL REQUIREMENTS

• Typical office environment - sedentary with typing, writing, reading requirements. May be able to sit or stand.
• Speaking, reading, writing, ability to use a telephone and computer
• Ability to exert up to 10 lbs. of force occasionally
• Ability to interpret various instructions
• Ability to deal with a variety of variables under only limited standardization 
• Ability to travel up to 10% of the time

What is in it for you

Company-paid benefits (Basic Life and AD&D, Short and Long-Term Disability, Employee Assistance Program, Compass Health Advocate and Transitions).
Healthcare benefit options (Value Plan, High Deductible Plan with HSA, Healthcare FSA, Dependent Care FSA, Prepaid Legal Services, 529 Savings Plan, Pet Insurance).
Paid parental leave.
Company sponsored 401k plan with company matching.
PTO that accrues at a rate of 15 days/year for 1st year and continues to increase with tenure.
Tuition reimbursement for continuing education.
An opportunity to work at a state-of-the-art facility in Alpharetta which features an on-site daycare and cafeteria, world-class fitness center and wellness clinic.

Disclosures