Vice President, Marketing

At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses: 

• Curiosity: We do our best work when we’re immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future. 

• Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.

• Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and we’re committed to keeping the faith, acting with integrity, and delivering on our promises.

WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone.  We encourage applications from people with a wide variety of backgrounds and experiences.

Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
 

Job Title: Vice President, Marketing

Reports To: Co-General Manager

Department: Marketing & Digital

Teams reporting into position: Marketing, Social and Audience Teams

Location: Toronto, Ontario. Canada

Job Type: Regular, Full Time

Working Hours: 37.5hours/week

Pay range:  $140,000 - $160,000
Vacancy: New Position

A little bit about our team:

We are Warner Music Group, home to a broad roster of new stars and legendary artists through a collection of the best-known record labels in the music industry including Asylum, Atlantic, Big Beat, Canvasback, East West, Elektra, Erato, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Reprise, Rhino, Roadrunner, Sire, Spinnin’, Warner Bros., Warner Classics, and Warner Music Nashville, as well as Warner/Chappell Music, one of the world's leading music publishers, with a catalogue of more than one million copyrights worldwide.

Your role:

Reporting to the Co-General Manager, the Vice President of Marketing is responsible for the strategic vision and execution of marketing campaigns across the label’s entire roster - from breaking new talent to managing legacy superstars. You will lead a multi-disciplinary team to build cultural moments around music releases, ensuring that every album, single, and tour is supported by forward and creative thinking marketing plans that maximize consumption, fan engagement, and revenue.

The Vice President is responsible for leading the Marketing, Social, Audience and Creative teams and for owning the overall strategy for fan connection across all digital channels, including social platforms, newsletters, and other direct-to-fan touchpoints. This includes driving high-impact social campaigns, developing creator and platform partnerships, and designing fan-engagement strategies that deepen connection and fuel discovery.

Success in this role requires a collaborative, forward-thinking digital leader with strong expertise in platform ecosystems, data-informed experimentation, and cross-functional partnership. The ideal candidate brings a minimum of 10 years’ experience in marketing, digital and social roles within the music or media industries and excels at managing multiple high-priority projects while elevating digital capability across the organization.

Here you’ll get to:

• Oversee the development and execution of comprehensive marketing campaigns for all releases, including digital, social, retail, and media.
• Work directly with artists and managers to define their visual identity, voice, and brand positioning in a crowded marketplace.
• Lead and mentor a team of Marketing Managers and Digital strategists. Foster a high-performance culture that balances creativity with accountability.
• Manage marketing budgets, ensuring efficient fund allocation. 
• Provide guidance to team on how to leverage streaming data, social sentiment, and sales metrics to optimize campaigns in real-time.
• Secure and oversee high-level brand partnerships and experiential events 
• Oversee Warner Music Canada’s owned social strategy and content amplification efforts.
• Guide and educate teams on discovery strategies that drive long-term engagement and sustained streaming growth.
• Lead fan segmentation frameworks and collaborate across the business to test and optimize strategies that grow super fans.
• Lead and coach Marketing Managers to deliver high-impact, results-driven campaigns for priority projects.
• Lead campaign post-mortems to extract actionable insights across consumption, discovery, and audience development.
• Maintain strong relationships with digital and media partners across the industry to maximize partnership opportunities.
• Stay current on industry developments, partner initiatives, market trends, competitor activity, and evolving digital consumer behavior.
• Lead key label and artist planning meetings to stay aligned with company priorities and strategic drivers.
• Collaborate with the Data & Insights team to analyze social and consumption data, forecast growth, and shape strategy.

About you:

• A passion for music, enthusiasm, and a positive attitude makes this individual a natural leader and an inspiration to those around them in this collaborative team environment.  
• Strong interpersonal skills and ability to effectively work in a fast-paced environment with both creative and business-oriented colleagues and partners.  
• 10 years in music marketing or entertainment within a senior leadership role.
• Deep understanding of the modern streaming ecosystem, TikTok/short-form video trends, and the nuances of the global music market.
• Exceptional ability to pitch complex marketing strategies to high-profile artists and stakeholders who may have a purely creative (non-business) focus.
• Ability to read and interpret data across various sources to help make informed decisions.  
• Ability to easily collaborate with cross-functional team members and colleagues, internally and externally.  
• Versatile – highly adaptable in a demanding, fast-moving, ever-evolving environment while being able to approach challenging situations in a mature calm manner.  
• Ability to work independently with a high level of organization and discipline.  
• In-depth knowledge of all social media platforms and analytics & streaming services.  
• Strong organizational and project management skills with added attention to details and deadlines.  
• Excellent writing, communication, and presentation skills

About us:

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

Love this job and want to apply?

Click the “Apply” link or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile but will still allow you to upload a resume and cover letter.

Please note that due to the volume of applicants we receive for a given position, you may not be contacted if you do not meet minimum eligibility requirements for this position.

Thanks for your interest in working for Warner Music Group. We love it here and think you will too.

We are an equal opportunity employer that is committed to inclusion and diversity and will not discriminate against an applicant or employee on the basis of race, religious beliefs, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, age, record of offences, marital status, family status, or any other protected grounds under applicable legislation.

We are committed to working with and providing reasonable accommodation to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the application or employment process, please send an e-mail to PeopleTeam.Canada@warnermusic.com and let us know the nature of your request and your contact information.

This position will require being in the office 4 days a week.  We believe that an in-office presence is critical for talent development, collaboration and building strong relationships.

Warner Music Canada does not use Artificial Intelligence (AI) or automated filtering software to screen, rank, or select applicants. Every application submitted is reviewed personally by our recruiting team to ensure every candidate receives fair and thoughtful consideration.

As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world’s premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.

Together, we are Warner Music Group: Independent Minds. Major Sound.

Love this job and want to apply?

Click the “Apply” link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.

 

Don’t be discouraged if you don’t hear from us right away. We’re taking our time to review all resumes, and to find the best people for WMG.

 

Thanks for your interest in working for WMG. We love it here, and think you will, too.
 

This position requires a minimum of 4 days per week in the office. We value in-office collaboration, which is essential for talent development and strong working relationships. #LI-Onsite

WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.