Vice President, e-Commerce - Jewelry Retail

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Signet Jewelers is the world's largest retailer of diamond jewelry, operating more than 2,800 stores worldwide under the iconic brands: Kay Jewelers, Zales, Jared, H.Samuel, Ernest Jones, Peoples, Banter by Piercing Pagoda, Rocksbox, JamesAllen.com and Diamonds Direct. We are a people-first company and this core value is at the heart of everything we do, from empowering our valued team members, to collaborating with our customers, to fostering the communities in which we live and serve. People – and the love their actions inspire – are what drive us. We’re not only proud of the love we inspire outside our walls, we’re especially proud of the diversity, inclusion and equity we’re inspiring inside. There are dynamic career paths awaiting you – rewarding opportunities to impact the lives of others and inspire love. Join us!

Vice President, e-Commerce

About Signet

As the world’s largest retailer of diamond jewelry, Signet Jewelers is positioned like no other to inspire love the world over. Signet is a publicly traded company and operates the name brands of Kay Jewelers, Zales, Jared, Banter by Piercing Pagoda, Diamonds Direct, Blue Nile, JamesAllen.com, Rocksbox, Peoples Jewelers, H.Samuel and Ernest Jones. Our operations and supply chain relationships span Africa and India.

Inspiring Love within our four walls as well as the four corners of the world comes in the form of loving all people, loving ourselves, as well as our planet and products. Our purpose is fueled by fostering equality and inclusiveness, innovating new ways to bring unique jewelry and personal experiences to everyone and encouraging self-expression.

Our customers trust us to help them celebrate life’s most meaningful and personal moments; we do not take that responsibility lightly.

Position Overview

Joining the company at a pivotal moment of digital and commercial transformation, the Vice President of E-Commerce is responsible for leading the strategy, performance, and execution of Signet’s e-commerce business.

This leader owns the e-commerce channel P&L and is accountable for driving profitable growth, optimizing the digital customer experience, and ensuring strong cross-functional alignment across Marketing, Merchandising, Planning, Supply Chain, and Technology.

As a key member of the commercial leadership team, this role translates enterprise priorities into actionable e-commerce strategies that drive traffic, conversion, and revenue, while improving operational execution and preparing the business for future platform and operating model evolution.

This is a high-impact operator role—focused on scaling a ~$1B business, improving performance, and strengthening execution discipline across the channel.

Core Accountabilities

E-Commerce Strategy & Channel Leadership

• Define and lead the e-commerce strategy aligned to brand, customer, and financial objectives
• Translate enterprise priorities into clear digital growth plans across traffic, conversion, and AOV
• Identify and unlock opportunities to accelerate digital penetration within a predominantly store-led business
• Ensure alignment between brand positioning and digital execution across all customer touchpoints

P&L Ownership & Commercial Performance

• Own e-commerce P&L with accountability for revenue growth, margin performance, and demand efficiency
• Drive performance across key levers: traffic, conversion, AOV, retention, and profitability
• Partner with Finance and Planning to improve forecast accuracy, inventory flow, and promotional effectiveness
• Establish clear performance metrics and operating rhythms to drive accountability across the organization

Digital Merchandising & Customer Experience

• Oversee site merchandising strategy, ensuring product availability, visibility, and conversion optimization
• Partner with Merchandising to align product strategy with digital presentation and storytelling
• Continuously improve the end-to-end customer journey across web, mobile, and post-purchase experiences
• Leverage data and insights to drive personalization, usability, and conversion improvements

Growth & Demand Generation (Influence)

• Partner closely with Marketing to align performance marketing, SEO/SEM, CRM, and promotional strategies
• Ensure cohesive execution across acquisition, retention, and lifecycle marketing
• Drive a test-and-learn culture to optimize channel mix, campaigns, and on-site performance
• Influence pricing, promotion, and inventory exposure decisions to maximize demand and margin

Omnichannel & Operational Integration

• Strengthen integration between e-commerce and store channels to deliver a seamless omnichannel experience
• Partner with Supply Chain and Operations to improve fulfillment speed, cost, and reliability
• Ensure alignment between digital demand and operational capabilities (inventory, delivery, service)
• Drive coordination across Customer Care, Stores, and Digital to enhance overall customer satisfaction

Digital Product, Technology & Transformation

• Partner with Product and Technology teams to execute the e-commerce roadmap
• Support platform evolution, including CMS migration and future composable architecture initiatives
• Identify opportunities to improve site performance, scalability, and digital capabilities
• Balance near-term execution needs with longer-term transformation priorities

Cross-Functional Leadership & Influence

• Act as the connective leader across Marketing, Merchandising, Planning, Finance, Supply Chain, and Technology
• Influence without direct ownership across key functions to drive aligned outcomes
• Serve as a strategic partner to Brand Presidents and senior leadership
• Drive clarity, accountability, and decision-making across a complex, matrixed organization

People & Culture Leadership

• Lead and develop a high-performing e-commerce team, including senior directors and functional leaders
• Strengthen team capabilities in strategy, execution, and communication
• Establish clear operating rhythms, roles, and accountability frameworks
• Foster a culture of ownership, agility, and continuous improvement

Key Performance Indicators (KPIs)

• E-Commerce Revenue Growth (% vs. LY and vs. Plan)
• Contribution Margin / Digital Profitability
• Conversion Rate & AOV Improvement
• Traffic Growth & Demand Efficiency
• Customer Acquisition & Retention
• Site Performance & Customer Experience Metrics
• Inventory Productivity (turns, sell-through, markdowns)
• Omnichannel Contribution (BOPIS, ship-from-store, etc.)
• Forecast Accuracy & Operational Efficiency
• Team Engagement & Retention

Qualifications

• Bachelor’s degree in Business, Marketing, or related field; MBA preferred
• 12–15+ years of progressive leadership experience in e-commerce, digital, or omnichannel retail
• Proven P&L ownership at scale (ideally $500M–$1B+ revenue responsibility)
• Demonstrated success driving e-commerce growth and improving channel performance
• Strong experience in digital merchandising, performance optimization, and customer experience
• Track record of operating effectively in complex, matrixed organizations
• Ability to influence across Marketing, Merchandising, Supply Chain, and Technology
• Experience with e-commerce platforms, digital analytics, and performance marketing ecosystems