Vice President, Demand Generation

Affinity is the relationship intelligence CRM platform trusted by private equity, venture capital, and investment banking professionals to unlock the power of their network. We help the world's most sophisticated dealmakers turn relationships into results.

The Role

We're seeking a VP of Demand Generation to drive our pipeline strategy as we scale efficiently. This player/coach role leads demand generation, paid media, SEO/AEO, field and events, ecosystem marketing, and lifecycle marketing with a primary mandate of efficient pipeline generation fueling predictable revenue growth.

You'll partner deeply with our VP of Product Marketing, Director of Brand, Director of Marketing Operations, and Sales and Customer Success leaders to drive both new logo acquisition and expansion revenue. This role demands an AI-forward leader who leverages emerging technologies to scale personalization, accelerate testing, and drive operational efficiency.

What You'll Do

• Architect and execute comprehensive demand generation strategy driving efficient pipeline growth
• Deploy AI and automation to deliver hyper-personalized campaigns at scale across multiple channels
• Leverage predictive analytics and account scoring and industry data to identify high-value opportunities and optimize resource allocation
• Partner with Sales leaders to establish account planning playbooks driving coordinated land-and-expand motions
• Oversee integrated campaigns across paid media, SEO/AEO, field events, ecosystem partnerships, and lifecycle programs
• Drive sophisticated ABM using trigger-based messaging, and account-level personalization, and truly custom strategies for our largest potential accounts
• Build predictable pipeline models with clear accountability to marketing-sourced pipeline and revenue
• Lead, mentor, and scale a team of seven, coaching on AI tool adoption and modern demand generation practices
• Develop and manage budget with rigorous focus on spend-to-pipeline and CAC efficiency

 

What You Bring

Experience & Track Record

• 10-15 years in B2B SaaS demand generation with proven track record scaling beyond $100M ARR
• Demonstrated success exceeding pipeline targets in complex sales environments with long sales cycles
• Experience marketing to sophisticated buyers in financial services, private capital, or enterprise software preferred

Technical Expertise

• Deep expertise in modern demand generation: ABM, intent-based targeting, trigger-based messaging, predictive analytics, and dynamic personalization
• Proficiency with marketing automation platforms (Pardot), Salesforce, and analytics tools
• Strong command of paid media channels with AI-enhanced targeting, bidding optimization, and audience segmentation
• Experience with intent data platforms, account intelligence tools, and AI-powered marketing technologies
• Working knowledge of marketing attribution models, pipeline reporting, and revenue forecasting

Leadership & Mindset

• Highly analytical and data-driven—use metrics to guide strategy, forecast performance, and optimize programs
• AI-forward mindset: Actively leverage automation to scale quality, reduce manual work, and accelerate execution
• Player/coach mentality with ability to build, coach, and retain high-performing teams
• Established frameworks for account planning in partnership with Sales to drive coordinated expansion strategies
• Excellent communication skills with ability to influence cross-functional stakeholders and executive leadership

Why Join Affinity

Report directly to the CMO with significant influence on our growth trajectory. Work at the intersection of relationship intelligence and AI, powering the platform trusted by the world's leading investment firms. Join a team that values data, experimentation, and continuous learning as we scale through critical inflection points.

 

• We live our values: As owners, we take pride in everything we do. We embrace a growth mindset, engage in respectful candor, act as playmakers, and "taste the soup" by diving deep into experiences to create the best outcomes for our colleagues and clients.
• Health Benefits: We cover both you and your dependents' healthcare, dental, and optical insurance premiums and offer flexible personal & sick days to support your well-being.
• Retirement Planning: We offer a pension plan through SmartPension to help you plan for your future.
• Learning & Development: We provide an annual education budget and a comprehensive L&D program.
• Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
• Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to success.

A reasonable estimate of the current range is $235,000.00 - $260,000.00 USD Base.  Within the range, individual pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant.