Vertical Marketing Lead

Role Description

As the Vertical Marketing Manager, you will serve as a pseudo “CMO” for your vertical and become the go-to expert on understanding customer needs, pain points, and the industry landscape. You will play an integral role in Podium’s acquisition efforts, and be responsible for crafting marketing strategies and rolling up your sleeves to execute that strategy to cost effectively drive new customers from your vertical. 

The ideal candidate is an action-oriented, strategic marketer. You love to solve ambiguous problems using data-informed decision making and drive results. You possess exceptional critical thinking skills, a customer-centric mindset, and an excellent track record of building strategies that drive growth.

 

What you will be doing:

• Own the Strategy & Hit Revenue Goals: You will build and own a comprehensive and cost effective marketing strategy for your assigned vertical to hit or exceed Podium’s bookings targets. You’ll build out a roadmap and be accountable for executing strategy across channels like go-to market Partnerships, Influencer, marketing in external trade publications, facebook groups, forums, threads. You’ll attract prospects by building and disseminating content and webinars in highly relevant topics.  You will continuously analyze performance and iterate on your approach to maximize new customer growth with your space.  
• Drive our Partner Network: Partner marketing is a core vertical channel for Podium and you will be responsible for developing the strategy and executing highly effective marketing campaigns to high leverage partners in service of converting these prospects into paying customers.  You'll also tap into this partner network to build a pipeline of influencers to serve as evangelists for Podium.
• Understand the Customer: The customer will be at the core of your work. You will identify their pain points and needs, understand their business operations, figure out best channels by which to reach them and how to speak to them in terms that will resonate and establish Podium as a credible source in their industry.  Your strategic insights will shape our go-to-market approach & you will be responsible for disseminating insights across the marketing and broader org. 
• Cross-functional Collaboration: As the Vertical Manager, you will collaborate with Sales, Product, Support, and other leaders to align vertical efforts across the organization. Your ability to build strong relationships and drive alignment will be crucial to build campaigns that resonate with our customers and prospects.
• Content Leadership: Generating vertical-specific collateral, trade show playbooks, UGC style videos (with the help of the creative team) and other marketing campaign documents for partners, influencers, and trade shows will be a part of your creative responsibilities. Your vertical expertise will ensure our messaging is finely tuned to resonate with the target audience.

 

What you should have:

• 6-10 years of experience in demand generation, lead generation or similar marketing experience, preferably in a B2B SaaS environment
• Strong understanding of digital marketing channels, content strategy and campaign execution
• Exceptional bias to action and a passion to build and execute on marketing strategies that drive significant bookings impact with minimal hand-holding. 
• Proficiency in Excel and familiarity Tableau and SQL to drive insights using data and analytics 
• Customer-centric mindset; your ability to empathize with customers and put their needs first will be a key differentiator.
• Collaborative mindset; your ability to work with different teams and adapt to various situations will be essential in driving successful marketing campaigns
• Interest in owning several marketing channels and creating conversion-oriented content