VELSIPITY represents an exciting growth opportunity that is integral to the performance of Pfizer Specialty Care. The launch of VELSIPITY in October 2023 was an important milestone as Pfizer endeavored to expand its leadership in I&I. This product could significantly change the early advanced therapy landscape with its unique balance of efficacy, favorable safety profile with no black box warning, and oral administration with no dose titration. Given the robust product profile, our history in the GI therapeutic area, and the substantial unmet need in UC, we project this product to become a significant revenue contributor within the Specialty Care portfolio. Now in its second year on-market in the US, VELSIPITY is poised for rapid growth that delivers both for Pfizer Specialty Care, as well as for the many patients in need of an effective oral treatment option in the first line of advanced therapy. VELSIPITY is at an extremely exciting juncture, having substantially expanded the brand’s field force as of October 1, 2025.
The VELSIPITY HCP Sr Manager Omnichannel Lead is a crucial role that will lead omnichannel & non-personal promotion strategy and execution. This colleague will directly manage our creative and media agencies of record and work closely with the Media Lab team to optimize our content, channel and placement strategy to achieve brand launch objectives. This high-visibility position will support a number of key milestones and initiatives launching in 2026 while owning the brand’s robust media budget. Additionally, this role will lead strategic efforts to enhance engagement with Advanced Practice Providers (APPs). This role reports to the VELSIPITY HCP Team Lead and will work closely with cross-functional colleagues and external vendors.
ROLE RESPONSIBILITIES
The VELSIPITY HCP Omnichannel Sr. Manager is a mission critical role that will focus on HCP engagement across channels to ensure maximization of brand awareness, key messaging recall, and brand sentiment to ensure a successful growth year. This team member will be accountable for translating customer insights into meaningful strategies and adjusting in response to in-market metrics in order to optimize HCP engagement. Specific responsibilities include but are not limited to:
BASIC QUALIFICATIONS
Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
Work Location Assignment: On Premise
Other Job Details:
Relocation assistance may be available based on business needs and/or eligibility.
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