Vans: SEO Coordinator

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.  

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people who think and live “Off the Wall,” Vans just may be the place for you.

To learn more about our values and our culture, visit Vans Careers or www.vans.com.

What will you do?

As the SEO & Digital Copywriting Coordinator, you will execute the content strategy for the North America websites (US and Canada). You are responsible for ensuring content updates are communicated, launched, tested, and measured. You will support the Digital Content team in managing the content library within the content management system and its surrounding processes. The position reports to the SEO Manager and is a hybrid position working 3 days at our Costa Mesa, CA headquarters and 2 days from home.

Let’s break down that day-in-the-life a bit more.

• Coordinate and execute weekly, monthly, and seasonal website content updates in alignment with the master content calendar and campaign priorities.
• Write and optimize digital copy across the site, including landing pages, category pages, product descriptions, meta titles/descriptions, and internal linking, using SEO best practices.
• Ensure all content is planned and executed with a mobile‑first mindset, optimizing for user experience, search visibility, and performance across devices.
• Conduct pre‑ and post‑launch quality assurance checks to validate content accuracy, layout, links, and functionality across browsers and platforms.
• Maintain, organize, and update content within the CMS and digital catalog, supporting efficient page management, template usage, and content lifecycle updates.
• Partner closely with marketing, site merchandising, creative, and digital teams to align content assets to launches, campaigns, and key business moments.
• Monitor content and SEO performance using analytics tools, tracking KPIs such as organic traffic, engagement, and conversion, and sharing optimization recommendations.
• Support ongoing process improvements by documenting workflows, identifying efficiencies, and assisting with SEO, CMS, and content management enhancements.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 1-3 years of experience and professional achievements. 

The foundation skills you will need in this position are:

• SEO Fundamentals – Working knowledge of on‑page SEO best practices, including keyword usage, meta titles/descriptions, internal linking, and search‑optimized copywriting.
• Strong Writing & Editing Skills – Ability to write clear, engaging, and brand‑appropriate copy for digital experiences, with attention to grammar, tone, and accuracy.
• Content Management System (CMS) Proficiency – Comfort working within a CMS to publish, edit, organize, and maintain website content and page templates.
• Attention to Detail & Quality Assurance – Strong eye for detail to ensure content accuracy, link integrity, formatting consistency, and flawless execution across devices and browsers.
• Analytical & Performance‑Driven Mindset – Ability to review basic analytics and SEO metrics, identify trends, and apply learnings to optimize content performance.
• Organizational & Time‑Management Skills – Capable of managing multiple tasks, deadlines, and content updates while staying aligned to calendars and launch timelines.
• Cross‑Functional Communication & Collaboration – Ability to work effectively with marketing, creative, merchandising, and digital partners, incorporating feedback and coordinating assets efficiently.

Now WE have a question for YOU.

Are you in?

Hiring Range:

$60,480.00 USD - $75,600.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com  and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at peopleservices@vfc.com. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.