Vans: Senior Strategic Account Manager, Amazon & Digital Commerce

Now that you’ve found the job description, what’s next?

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live “Off The Wall” – embracing the youthful spirit of freedom, non-conformity, and relentless progression. Yesterday’s “Off The Wall” moment is today’s new normal, and at Vans, we believe in constantly outdoing ourselves. Together with our communities across the globe, our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.  

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of people who think and live “Off the Wall,” Vans just may be the place for you.

 

To learn more about our values and our culture, visit Vans Careers or www.vans.com.

What will you do?

A day in the life of a Sr. Strategic Account Manager, Amazon & Digital Commerce at Vans looks a little like this.

As the Senior Strategic Account Manager for Amazon & Digital Commerce, you will lead Vans’ most complex and fastest‑growing digital wholesale partnerships, with Amazon at the center of the portfolio. You are accountable for accelerating profitable growth across a broad and evolving e‑commerce account base by applying deep Amazon expertise, data‑driven decision making, and best‑in‑class digital marketplace execution.

In this highly visible role, you will own the commercial strategy, execution, and performance of Amazon and select online wholesale partners - driving topline growth, improving profitability, and strengthening marketplace fundamentals. You will serve as the primary subject‑matter expert on Amazon mechanics, platform capabilities, and retail media, while partnering closely with cross‑functional teams to optimize assortment strategy, demand generation, inventory health, and brand presentation online.

This role plays a critical leadership position within the wholesale organization. You will set priorities, define ways of working, and oversee account management resources aligned to digital wholesale. The Senior Strategic Account Manager reports into the Senior Director of Lifestyle Sales and serves as a key connector between Sales, Planning, Marketing, Operations, and Finance.

Let’s break down that day-in-the-life a bit more.

• Own the end‑to‑end commercial performance of Amazon and assigned e‑commerce wholesale partners, delivering against revenue, inventory, and marketplace health targets.

• Develop and execute account‑level growth strategies including assortment planning, pricing strategy, promotional cadence, and lifecycle management.

• Lead joint business planning, aligning on growth initiatives, marketing investment, operational improvements, and long‑range opportunities to scale the partnership.

• Partner closely with Marketing and Media teams to shape retail media and demand generation strategies, ensuring paid investment supports product priorities and delivers measurable ROI.

• Oversee forecast accuracy, order book health, replenishment performance, and in‑season execution to ensure strong sell‑through and optimal inventory productivity.

• Serve as the internal Amazon and digital marketplace expert, translating platform insights, data, and trends into clear actions for leadership and cross‑functional partners.

• Deliver ongoing marketplace intelligence, monitoring traffic, conversion, buy box health, competitive activity, and consumer behavior to inform strategy and execution.

• Champion operational excellence and compliance, ensuring adherence to pricing policies, distribution agreements, brand standards, and vendor requirements.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 7-10+ years of experience and professional achievements. 

The foundation skills you will need in this position are:

• Amazon & Digital Marketplace Expertise: Deep, hands‑on experience managing Amazon (Vendor or Seller), with a strong understanding of platform mechanics, retail media, content, operations, and analytics.

• Strategic Account Leadership: Ability to set account vision, prioritize initiatives, and translate strategy into disciplined execution that delivers profitable growth.

• Commercial & Analytical Acumen: Strong command of retail math, forecasting, inventory productivity, and performance metrics, with the ability to turn data into action.

• Cross‑Functional Influence: Proven success partnering with Marketing, Planning, Operations, and Finance to align priorities and drive outcomes in a matrixed environment.

• Operational Excellence: Strong understanding of digital wholesale operations, compliance, and process optimization across forecasts, orders, and supply chain flow.

• Communication & Executive Presence: Ability to clearly articulate insights, recommendations, and risks to senior leaders and external partners.

• Agility & Growth Mindset: Comfort operating in fast‑moving, ambiguous environments and adapting strategy as the digital landscape evolves.

What do we offer you?

At Vans, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.

To learn more about Vans’ benefits package, follow this MyVFBenefits.com and click “Looking to Join VF”.

To learn more about Vans‘ Diversity and Inclusion efforts, go to www.vans.com.

Now WE have a question for YOU.

Are you in?

 

Hiring Range:

$114,400.00 USD - $143,000.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com  and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at peopleservices@vfc.com. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.