At Backcountry, our mission is to connect people to their passions. Our four online stores—Backcountry, Competitive Cyclist, MotoSport and, SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.
We are seeking an AI Native UX/UI Designer who operates beyond traditional design boundaries. This role requires a systems thinker, a highly skilled craftsperson, a researcher, and a designer who is fluent in modern AI tooling. You will shape customer experiences across the entire shopping journey and work in a high impact ecommerce environment where clarity of thought, customer empathy, and execution speed matter.
You will push discovery with product and engineering. You will generate prototypes using AI. You will elevate the quality of our design system and partner closely with marketing to ensure consistency across brands. You will be responsible for customer insight loops that guide product direction. This is the next generation of UX and UI design.
This position reports to the VP of Product and UX.