US User Growth Manager

Your wellbeing, our mission. Join a company shaping a healthier world.

GET TO KNOW US

At Wellhub we're revolutionizing workplace wellness. Our platform connects employees worldwide to the best partners for fitness, mindfulness, therapy, nutrition, and sleep—all in one simple subscription. Headquartered in NYC with team members in 11 countries, we’re on a mission to make every company a wellness company.

We believe work should be fulfilling, inspiring, and balanced. Here, you’ll find a team that values wellbeing, collaboration, and different perspectives, where passion and creativity push boundaries to create real impact. Your contributions will help shape a healthier, more balanced world for you and millions of people globally. 

Join us in redefining the future of wellbeing!

THE OPPORTUNITY

We are hiring a US User Growth Manager to our Marketing team in New York!

The US User Growth Manager is responsible for driving the growth of our US and Canada-based end-users (Wellhub subscribers) by developing personalized communications and tailored offers for specific clients. This role directly supports our Marketing-sourced MGR goals by analyzing data, introducing local relevance, and collaborating with Sales and Customer Success teams to develop content that helps users find their ideal Wellhub plan.

This individual will partner with global teams to ensure brand consistency, identify operational opportunities, and define global best practices. The ideal candidate is data-driven, analytical, very detail-oriented, possesses strong communication skills, and thinks strategically about continuous innovation. We seek a teammate who shares our dedication to understanding customer journeys, establishing global standards, influencing stakeholders to improve the user experience, and fostering cross-functional collaboration. You will be a crucial partner in driving the future of MGR with digital marketing, applying expertise, collaboration, and innovation to our growth strategy.

YOUR IMPACT

• Own regional strategy and MGR accountability: Lead the regional End-User Marketing strategy, accountable for Marketing-sourced MGR (members, subscriptions, and churn).
• Develop comprehensive plans and KPIs: Build comprehensive marketing plans, including impact forecasts, and be responsible for key KPIs (e.g., conversion, open/click rates) across all channels (email, push, in-app, SMS).
• Strategic data leverage and prioritization: Apply advanced analytical skills and business acumen to proactively identify regional growth opportunities (leveraging product and marketing data), prioritize initiatives, and manage efficient campaigns across diverse markets, thereby enhancing user growth strategy and supporting monetization efforts.
• Balance market demands and local relevance: Balance specific market demands and client enrollment rates to ensure campaigns are relevant and drive growth where it matters most.
• Identify trends and benchmark: Proactively identify and benchmark local trends and competitor marketing initiatives to inform strategy, aligning implementation with Global and local leadership.
• Cross-functional collaborations and stakeholder management: Partner with key local stakeholders (e.g., Customer Success, Wellbeing Engagement) to manage cross-functional initiatives and champion the End-user Marketing team in regional forums, fostering a collaborative, fast-paced environment built on trust.
• Lead global campaign execution: Serve as the project manager for regional initiatives, ensuring agile end-to-end execution from planning to launch.
• Monitor and optimize performance: Monitor campaign results, optimize performance, and capture learnings to refine future strategies.
• Oversee asset creation & setup: Oversee the creation of all marketing assets (CTA, visuals, copy) using tools like Canva, Figma, and Structured Web (leveraging existing templates and AI), and be responsible for campaign segmentation setup in Braze.
• Ensure brand consistency: Ensure consistency across channels by strictly following marketing and Wellhub brand best practices.
• Innovation and experimentation: Foster a creative environment to identify and test innovative ways to overcome challenges and drive growth. Apply strong experimentation skills to test/validate hypotheses locally for potential global scaling.
• Develop & scale best practices: Identify, document, and scale Conversion Rate Optimization best practices (including CTA, templates, visuals, and messaging lengths), ensuring consistency by developing strategy playbooks based on experimentation and regional insights.
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life wellness.

WHO YOU ARE

• Reside in New York with availability to go to the office when requested.
• Bachelor’s degree in Marketing, Business, Analytics, or a related field.
• 4-5 years experience in B2C marketing, CRM, or customer lifecycle management (B2C messaging style highly preferred).
• Experience managing a direct report (required for future team structure).
• Excellent analytical skills and a data-driven approach to testing and optimization (critical for addressing the current team gap). Tableau experience is a plus.
• Must be comfortable and confident dealing with client stakeholders and navigating challenging personalities (Client-Facing skill).
• Hands-on experience with advanced CRM tools (ideally Braze or equivalent like Klaviyo/Oracle) capable of complex segmentation and dynamic content (Liquid/If-Else logic).
• Proven track record in multi-channel CRM execution (email, SMS, In-app, + push).
• Proven track record in project management and cross-functional collaboration, with strong attention to detail (using tools like Asana).
• Experience in developing playbooks, documentation, and reporting frameworks that drive continuous improvement.
• Fluent English is mandatory. French, a plus.

We recognize that individuals approach job applications differently. We strongly encourage all aspiring applicants to go for it, even if they don't match the job description 100%. We welcome your application and will be delighted to explore if you could be a great fit for our team. For this specific role, please note that prior experience in advanced analytical and data-driven strategy and hands-on B2C experience with complex CRM automation are mandatory requirements.

WHAT WE OFFER YOU

With thoughtful benefits, emotional wellbeing resources, and a culture that empowers you to take ownership of your role and your wellbeing, we create an environment where you can thrive in all dimensions of your life. 

In New York, California, Colorado, Massachusetts, and Washington, the annual base salary range for this role is $91,163.00 - $113,000.00. The base salary range for other locations may vary. Actual base salary will be dependent on geographic location, relevant experience, skills, qualifications and/or other job-related factors. In addition to base salary, this role is eligible to participate in either our annual bonus plan or a sales incentive plan, and our performance-based stock option program. 

Our benefits include:

WELLHUB: Free Gold-level membership with access to onsite gyms and studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental wellbeing support, and more! Add up to three family members to your plan, ensuring access to wellness for those who matter most to you.

HEALTHCARE: Health, dental, and vision insurance. Access to telehealth, care concierge, and an Employee Assistance Program. 

FINANCIAL WELLNESS: Plan for your future with 401(k) match, short-term and long-term disability, and life insurance.

FLEXIBLE SCHEDULE: Flexibility for us isn’t just about where we work—it also means being able to shape how and when we get things done. Together with their leaders, employees define schedules that align with their time zones, team needs, and personal routines. 

PAID TIME OFF: We know how important it is to take time away from work to recharge. Employees receive a minimum of 25 days PTO per year with an additional day for each year of tenure (up to 5) in addition to annual holidays (including an extra holiday on your birthday!) 

PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life. Take the time to be present and enjoy your growing family. We offer up to 12 weeks 100% paid parental leave to all new parents. For parents giving birth, we offer up to 18 weeks paid leave and a ramp-back period to return part-time while you get settled.

CAREER GROWTH: Access world-class platforms, participate in interactive sessions,  build your personalized development roadmap, and explore internal opportunities. We focus on continuous learning and feedback to support your journey toward personal and professional success. 

CULTURE: You’ll join a team of passionate people who come together to break boundaries, support each other, and create a meaningful impact in workplace wellness. We win together, building trust through open communication and a culture where every perspective matters. Learn more about our shared culture and values here. 

And to get a glimpse of life at Wellhub… Follow us on Instagram @lifeatwellhub and LinkedIn!

Diversity, Equity, and Belonging at Wellhub

We aim to create a collaborative, supportive, and inclusive space where everyone knows they belong. 

Wellhub is committed to creating a diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, sex, gender identity or expression, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status, or any other basis covered by appropriate law.

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