Dyson people are encouraged to think differently, challenge convention and unafraid to make mistakes. We’re creative, collaborative, practical, enthusiastic, and resourceful. But most of all we’re passionate about what we do.
Constant technological innovation is required to continue Dyson’s success, but we also need to fulfil our geographic potential.
To unlock opportunities that lie within the 60 million households across Central and Eastern Europe (CEE), Dyson has made the region a strategic priority and we initiated a transformation journey to increase investment and resource in order to triple the business over five years.
The purpose of the role is to design, deliver and execute an effective training plan across all internal teams, the front-line teams, demonstrators (Experts & Stylists), and relevant external partners, covering all aspects of product knowledge and ‘why Dyson’ sales skills. Work internally and externally to drive a better customer experience and sales journey through knowledge and insights. The Training Manager has a leading role in representing Dyson at events, product launches and our technology demo focus.
Deliver internal and external training and education on all new and existing products, to support the development, knowledge, engagement and sales of Dyson products within the front line teams (Experts/Stylist, Retail Field team, Direct Team, Indirect Team, external retailers) and other relevant audiences and partners.
Develop and deliver comprehensive training sessions on new and existing products to ensure knowledge, engagement and enthusiasm is transferred.
Coordinate New product launches, ensuring tools are provided for the retail team, being the subject expert in all new products.
Develop, apply and facilitate an engaging annual calendar of training sessions for applicable teams, plan the delivery and follow-up on opportunities.
Coach and deliver constructive feedback and ensure a high level of product knowledge and sales skills are embedded and transferred to front line teams.
Adapt, develop and execute the Training programs for other trainers, build structure, processes and yearly goals. Develop local market focus in a sales and experience driven way across channels.
Lead meetings with the extended training support team to ensure alignment, share updates, and drive continuous improvement in our training approach.
Develop and maintain training platforms utilising latest technology in order to have continuous engagement and longer lasting impact (e-learning, newsletter, etc.)
Work with external retail channels to develop Training programs that build the capability of their Sales Team.
Collaborate with the marketing team to prepare visuals and guidelines that are locally relevant and compliance with Dyson standards.
Build relationships at retailer head offices to develop joint training plans and strive to lead category projects.
Ensure Dyson Perfect demo is well executed in stores working closely with retail activation.
Conduct monthly retail visits and deliver constructive feedback to ensure a high level of knowledge is retained and transferred to the consumer/buyer and use insights for future training sessions.
Deliver digital and event based external training sessions to distributor and retailer store staff, driving Dyson brand advocacy and enhancing their ability to sell Dyson products
Plan, design and deliver training through ‘Dyson or retailer academies’, increasing their product knowledge, awareness of the brand and help them deliver the ‘why Dyson’ message.
Liaise with Marketing and the retailer to produce materials for store staff to be used in conjunction with training sessions and ways of selling to drive advocacy, find differences and specific opportunities across markets.
Plan focused training sessions in line with market activity to support Dyson plans. Provide training tools to enable excellent sales execution.
Lead Retailer training events and do convey the Dyson message in a retail and category specific way to increase sales out and experience.
Provide a comprehensive induction program to ensure all new colleagues are equipped with the knowledge and tools to excel within their roles
Work cross functionally across multiple functions (including but not exclusive to)
Supporting the category team where needed to deliver best in class events and assets to support new launches and day to running of the category.
Supporting the requirements of the wider Retail Team including training and conference presentations.
Support the National Accounts team with retailer sell-in meetings.
About You
Drive, motivation and enthusiasm to motivate your audience in a variety of training situations.
Fluency verbal and written communication skills in English.
Verbal fluency in Swedish is preferred.
Experience in working with and understanding of electronic retailers.
Relevant qualification and experience in training delivery and management.
Previous soft sales skills training delivery (listening / questioning and closing).
Training design and delivery in large, matrix organisations where engagement of multiple stakeholders is required.
Excellent organisational and planning skills.
Presentation skills – able to present confidently online as in front of varied and large audiences.
Hands-on mentality; not afraid to actively contribute and improve the impact of our retail teams on the shop floor.
Team player leading by example.
Ability to work in a fast paced and challenging environment.
Ability and willingness to travel regularly within the Nordic countries, and several times per year to training summits outside the Nordics.
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.