Trade Marketing Specialist

Job Posting Title

Trade Marketing Specialist

The challenge

An exciting opportunity has arisen to contribute to Haier Europe. The Company is on a journey to achieve ambitious growth and leadership objectives in the region, and we are seeking someone passionate, proactive, self-driven, and motivated to join a team of open-minded individuals. We are looking for someone who embodies the Company’s core behaviors, based on our Own It model : Zero Distance, Agility, Entrepreneurship, Ecosystem and Build Trust. A true change agent who acts with integrity, collaborates across boundaries, adapts quickly, takes initiative and keeps users at the center — fostering an open, innovative, and high-performing environment.

What you will do

The Trade Marketing Specialist supports the development and execution of trade strategies aimed at increasing product visibility, improving sell-out performance, and strengthening the relationship with key retail partners.

The role acts as a bridge between Marketing and Sales, ensuring flawless execution of in-store and co-marketing activations.

The person will be in charge of the following activities:

Trade Strategy & Planning:

• Support the definition of the annual trade marketing plan;

• Coordinate promotional activities and co-marketing initiatives with key retailers.

Retail Execution & Activation with POS materials:

• Coordinate the production and distribution of POS materials (displays, POP, SIS);

• Manage vendors for production, logistics, installation, and maintenance;

• Ensure brand coherence and high-quality execution across all touchpoints;

• Monitor in-store presence, planograms, display compliance, and visibility standards;

• Collaborate with internal Sales teams and key retail partners to maximize brand exposure.

Trade & Co-marketing Activities:

• Coordinate co-marketing plans with key retail partners, defining product focus, promotional periods, and shared objectives;

• Manage joint promotional campaigns, ensuring correct execution across flyers, digital assets, retail media, and in-store materials;

• Collaborate with retailers on digital co-marketing initiatives (banners, newsletters, landing pages, product pages) and guarantee timely content delivery.

Performance Analysis & Reporting:

• Collect and validate post-activation evidence (photos, screenshots, reports) and support ROI analysis and sell-out performance tracking;

• Prepare regular performance dashboards and insights for Sales and Marketing.

What you need to succeed

Must have

Education: Bachelor’s degree in Marketing, Business Administration, Economics, Communication, or a related field

Professional experience: proven experience in Trade Marketing, Retail Marketing or Sales Support. Strong understanding of retail dynamics, POS materials, and in-store visibility execution. Strong communication skills and ability to collaborate effectively with cross-functional teams

Language: English and Italian, both written and spoken

Soft skills: Fast, reliable, autonomous, well-organized with great skills in communication and team leadership

Technical Skills:

• Attention to detail, problem-solving attitude, and ownership of tasks from planning to execution;

• Solid analytical skills with the ability to work on sell-out data, KPIs, and ROI measurement;

• Excellent project management and organizational skills, with the ability to handle multiple activities at once

Haier Europe is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.