Abbott

Trade Marketing Manager

China > Shanghai : 388 W. Nanjing Road, Ciros Plaza Full time

JOB DESCRIPTION:

Primary Job Function

  • Responsible for OTC channel trade related promotion/SOP/policy/guidance planning/implementation.
  • OTC budget control & efficiency management
  • Execution tracking, efficiency analysis, ensure good execution 
  • Market analysis to come up with related insight/strategy.
  • Bridget HQ and local and sales and cross function connection
  • Develop trade strategy & programs for OTC channel and related execution guidance/policy
  • Based on MKT/sales strategy and budget, allocate and control budget usage & efficiency
  • Execution tracking, efficiency analysis, ensure good execution 
  • Collect/analyze  otc market and competitor information, together with channel insight, propose related channel strategy and ensure channel healthy development
  • Information collection/consolidation: as a liaison between HQ and regions, Drugstore team and other functions, collect and sort sales information/ activities’ execution results by week/month. Distribute HQ’s decision, plan and communications to field force and follow the response.
  • Ad-hoc analysis and report: Create summary based on the input by Customer Excellence and field force
  • SOP Management: standardize retail OTC related process/policy/promotion/OEC
  • SOP flow and ensure execution.
  • Offline DPG & MT PG KPI tracking: Productivity/New user/Super new user/Retention

Minimum Education

  • Bachelor’s degree or above

Minimum Experience/Training Required

  • 5 years + trade marketing in Pharmaceutical(OTC) or Nutrition or FMCG market.
  • Minimum 2 years working experience with multi-national company.
  • Good command of written and verbal English.
  • Energetic, willing to take challenge and work hard to drive for result

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Product Management

DIVISION:

ANI International Nutrition

LOCATION:

China > Shanghai : 388 W. Nanjing Road, Ciros Plaza

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Not specified

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Not Applicable