Thought Leadership Specialist (Open)
“Defining What’s Next in Energy Through Strategic Storytelling.
“Positioning Baker Hughes at the Forefront of Energy Thinking”.
Join Our Team
Baker Hughes (NASDAQ: BKR) provides technology and solutions to industrial and energy customers worldwide. With more than a century of experience and a global footprint in more than 120 countries, we are rewriting The Energy Equation™, making energy safer, cleaner, and more efficient for people and the planet. Visit us at bakerhughes.com.
Fuel your passion
The Thought Leadership Specialist is responsible for shaping and strengthening the organization’s global brand by collecting the data and assisting in the development of thought to position Baker Hughes both across select markets and within a new competitive space. This role supports Baker Hughes’ leadership in The Energy Equation by:
Conducting research to recognize key industry trends and stakeholder needs
Helping to develop external communications strategies that enhance reputation and influence stakeholder perception
Supporting strategic business priorities.
As a Thought Leadership Specialist, you will be responsible for:
Conducting the research to recognize the trends
Work the Manager, Thought Leadership and across the organization to conduct research to identify industry trends as they are developing. The goal is for Baker Hughes to be ahead of the curve, establishing the company as the leader within the context of The Energy Equation and in a new competitive space.
Developing and executing external communications strategies
Using the research to develop a compelling, differentiated position and narrative for Baker Hughes across select industries. The goals are to shape a thought leadership platform for Baker Hughes executives, build a consistent narrative for the company in chosen markets, and create a reputation for Baker Hughes as the “go-to” company for insight, direction, and forward thinking.
Assisting with developing and managing differentiated content strategies that elevate brand reputation, executive visibility, and thought leadership.
Collaborating with PR, Marketing, and other functions to develop integrated campaigns, media moments, and reputation management initiatives.
Supporting key external announcements, including corporate milestones, strategic partnerships, and major product releases.
Building research channels to measure Baker Hughes’ progress against competitors. This is not brand equity research; rather, it is a method to understand developing trends that will impact both Baker Hughes’ markets and the competitive mix.
Creating compelling and differentiated content for Baker Hughes marketing and communications channels, for example, social media, web, events.
Maintaining dashboards and reporting mechanisms to evaluate program effectiveness.
Supporting strategic business priorities
Incorporating the digital strategy and narrative into ongoing work related to the Six Strategic Priorities.
To be successful in this role you will:
8+ years of experience in research, marketing, communications, or related disciplines within corporate, agency, or consulting environments.
Proven experience with brand strategy, messaging frameworks, and cross‑functional stakeholder management.
Strong analytical, strategic thinking, and written communication skills.
Strong curiosity about new ideas and how things work together
Brand positioning, messaging, and narrative development
Executive‑level communication and storytelling
Strong project leadership and cross‑functional collaboration
Ability to simplify complex ideas into clear, compelling frameworks
Work in a way that works for you
We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone too. In this role, we can offer the following flexible working patterns:
One of our core values as a business is collaboration and, as such, whilst flexible work options are available, we believe there is a great benefit of having our teams co-located in one of our many offices in the United Kingdom.
Working with us
Our people are at the heart of what we do at Baker Hughes. We know we are better when all of our people are developed, engaged and able to bring their whole authentic selves to work. We invest in the health and well-being of our workforce, train and reward talent and develop leaders at all levels to bring out the best in each other.
Working for you
Our inventions have revolutionized energy for over a century. But to keep going forward tomorrow, we know we have to push the boundaries today. We prioritize rewarding those who embrace change with a package that reflects how much we value their input. Join us, and you can expect:
Contemporary work-life balance policies and wellbeing activities
Comprehensive private medical care options
Safety net of life insurance and disability programs
Tailored financial programs
Additional elected or voluntary benefits
You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.
This position is eligible for our comprehensive and competitive benefits package, which can be found here, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.
The Baker Hughes internal title for this role is: Communications Senior Specialist - Customer/Marketing Comm