The North Face: Paid Media Coordinator

At The North Face we dare to lead the world forward through Exploration. We were born to Explore, Disrupt and to Lead. We were born to Love Wild Places and to Spark Curiosity. We believe that exploration is a mindset - both on the mountain and off the mountain - and it infuses everything we do. As a community of explorers, we stay curious about new ideas, places, and people.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of adventure-loving people, The North Face just may be the place for you.

To learn more about our values and our culture, visit The North Face Careers or www.thenorthface.com.

The North Face: Paid Media Coordinator

The Paid Media Coordinator is a key member of The North Face Paid Media team. This role will support full funnel paid media efforts including brand, performance and retail marketing for both the U.S. and Canada. The coordinator will work closely with the cross functional team, as well as external agency partners to bring our campaigns to life. Responsibilities include supporting full year media planning, assisting with trafficking, managing and monitoring campaigns, pulling reports within Google Analytics, meeting with media partners, and other projects. This role reports directly into the Senior Manager, Paid Media, and is a hybrid role (3 days/week in our Denver, CO HQ).

Let’s break down that day-in-the-life a bit more.

• Support full funnel paid media campaigns. Help manage paid media calendar to ensure all key initiatives and product stories are supported.

• Partner closely with media agency on the execution of campaigns including trafficking assets, setting up tracking, targeting plans, etc.

• Collaborate with cross functional teams including ecomm, brand, retail and creative to develop and execute on digital marketing strategies and campaigns.

• Analyze and summarize media performance metrics across all channels to ensure goals and KPI’s are met. Evaluate data to identify areas of opportunity.

• Brief in creative needs and work closely with internal creative and project management teams on the development/execution of creative across digital channels, ensuring all deadlines are met

• Support in the implementation of the testing calendar to continually test new creative, tactics, tools, etc. and apply learnings to optimize the day-to-day strategies

• Assist with media budget management and finances, including invoice receipt and approval, reconciliations, accruals, etc.

• Keep up to date on the media marketplace, including platform updates, marketing trends, media tech, etc.

 

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 0-2 years of experience and professional achievements. 

The foundation skills you will need in this position are:

• Understanding of direct response marketing methodologies
• Understanding of key digital marketing channels including display, SEM, Affiliate and social media. YouTube, CTV, podcast, and OOH a plus.
• Experience with the key ad platforms: Google Adwords and GDN, The Trade Desk, Bing, etc.
• Experience working at or with a digital agency and creative teams and utilizing project management tools
• Detail oriented and very strong organization and project management skills with the ability to work in a fast-paced environment and track/manage multiple campaigns/projects at a time
• Passion for data driven decision making and creating compelling and personalized digital customer experiences
• Strong communication skills to effectively communicate marketing efforts, media performance/ROI and best practices to the broader organization.
• Highly driven with a positive, high-energy, team-oriented attitude

There are also a few skills that are not required but preferred.

• Strong excel skills
• Genuine passion for the outdoors
• Experience working across US & Canada
• Google AdWords certified preferred; Experience with SA360 preferred
• Interest in staying informed about media marketplace, including platform updates, marketing trends, and emerging media technologies.

Now WE have a question for YOU.

Are you in?

Hiring Range:

$60,480.00 USD - $75,600.00 USD annually

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com  and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.

Please note, our hiring ranges are determined and built from market pay data. In determining the specific compensation for this position, we comply with all local, state, and federal laws.

At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws. If you require accommodations during the application process, please contact us at peopleservices@vfc.com. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.