SVP, Marketing

Our Team

We are looking for a SVP, Marketing, reporting to the Chief Revenue Officer, to help us significantly increase our awareness globally and generate programs tailored to our largest customers and prospects. This person will be responsible for all things related to marketing both in the US and globally. Product marketing, field marketing, design and lead generation will report to this person.

Responsibilities

• Marketing Strategy: Develop a comprehensive global marketing strategy that leverages current products and markets to drive consistent growth. Develop and execute segmentation strategies to retain and grow customers.
• Product Marketing: Act as the leading advocate for product marketing, ensuring the effective positioning, promotion and go-to-market strategies for TripleLift’s products and solutions. Drive a market-driven approach to customer needs, product launches and new market introductions. Produce compelling product marketing and sales enablement materials.
• Team Leadership: Attract, develop and retain strong talent. Instill best practices and continue to develop and structure a performance-based marketing team that efficiently executes on the organization’s goals. Help create an inclusive, dynamic working environment that brings out the best in the team.
• Cross-Functional Collaboration: Be highly collaborative and participate in defining the company’s overall strategy. Ensure collaboration and partnership with sales and sales enablement, product, finance and other functions.
• Brand, Messaging and Awareness: Be visionary in developing and refining the approach to TripleLift’s brand. Continually review and refine the company’s capability messaging and positioning to align with the market conversation.
• Marketing Analytics and Operations: Establish a set of key performance indicators (KPIs) and provide consistent reporting against the marketing team’s objectives. Ensure marketing systems infrastructure and data provide the right insights to support consistent growth.
• Strategic Partnerships: Build and nurture strategic partnerships with key industry players, agencies, publishers and technology providers to enhance the company’s market presence, reach and offerings.

Requirements

• 15+ years experience in marketing roles
• Experience in senior leadership for B2B technology companies
• Knowledge of the adtech and martech industries and experience in marketing to brands, agencies, and publishers
• Demonstrated experience building and leading a team
• A background in working with product marketing, sales and technical services teams
• Excellent executive communication skills including the ability to summarize, present, and prioritize marketing initiatives

Benefits and Company Perks

• Comprehensive Medical, Dental and Vision insurance  
• Equity options
• 401(k) program
• Ongoing professional development  

Note: The Fair Labor Standards Act (FLSA) is a federal labor law of general and nationwide application, including Overtime, Minimum Wages, Child Labor Protections, and the Equal Pay Act. This role is a FLSA exempt role.