Job Description:
What You Will Own
Business & P&L Leadership
Own the Data & Gen AI practice P&L, including revenue, margins, utilization, and growth
Build and chase annual revenue targets through new client acquisition and expansion
Shape commercial models for AI products, platforms, and services
Partner with agency leadership on practice strategy and investment decisions
Solutioning & Sales
Lead AI-led solution design for pitches, RFPs, and proactive proposals
Translate brand, creative, and media problems into clear AI-powered business solutions
Act as a client-facing leader in senior conversations, QBRs, and steering committees
Balance ambition with feasibility—what can be sold and delivered credibly
Gen AI & Analytics Capability
Define and deliver Gen AI use cases across:
Creative content scaling & adaptation
Personalization at scale (creative + media)
AI-assisted creative tools and workflows
Media analytics, optimization, and intelligence
Marketplace and commerce media performance optimization
Build decision science and advanced analytics frameworks that directly impact marketing outcomes
Move beyond experimentation to production-grade AI systems
Product & IP Development
Conceptualize and build AI accelerators, tools, and platforms
Drive products from idea → prototype → client deployment → scale
Decide when to build, partner, or leverage existing AI models and platforms
Ensure solutions are repeatable, defensible, and commercially viable
Delivery & Execution
Own end-to-end delivery of AI and analytics engagements
Ensure solutions are engineered properly, scalable, and secure
Balance speed with robustness—POCs that convert into real systems
Maintain delivery quality while scaling multiple clients and products
Team Building & Leadership
Build and lead an initial 5–10 member team, scaling over time
Hire across engineering, data science, analytics, and AI solution roles
Set technical standards, ways of working, and delivery rigor
Develop talent that understands both AI and creative/media contexts
What We’re Looking For
Must-Have Capabilities
Proven experience owning or leading a P&L-backed analytics / AI practice
Strong background in analytics, decision science, or applied AI
Hands-on exposure to Gen AI systems (LLMs, orchestration, model integration)
Experience building AI solutions for marketing, creative, media, or commerce
Ability to sell, solution, deliver, and scale—not just advise
Comfort operating in ambiguity: you can seek, solve, sell, and ship
Engineering & Technical Depth
Strong engineering mindset (even if you no longer code daily)
Experience with modern AI/data stacks
GCP preferred (BigQuery, Vertex AI, etc.), but not mandatory
Understanding of:
LLMs and multimodal models
AI orchestration and production deployment
Data pipelines, analytics layers, and performance systems
Knows the difference between demos, pilots, and production systems
Creative & Media Adjacency
Genuine understanding of creative workflows and media ecosystems
Experience applying AI to:
Creative operations and content pipelines
Media planning, optimization, and insights
Commerce and marketplace media
Able to collaborate seamlessly with creative, media, and strategy teams
Leadership & Mindset
Builder mentality with commercial sharpness
Comfortable being accountable for numbers, not just ideas
Clear communicator who can translate AI into business outcomes
Bias for action: moves fast, learns fast, delivers faster
What This Role Is Not
Not a CDP/CRM or MarTech implementation role
Not a pure research or experimentation lab
Not a support function—this is a growth and revenue engine
Why Join Us
Opportunity to build a category-defining AI practice inside a creative + media environment
Freedom to shape products, IP, and teams
Direct access to senior clients and large transformation mandates
Rare chance to sit at the intersection of AI, creativity, media, and business impact
Location:
MumbaiBrand:
FractalTime Type:
Full timeContract Type:
Permanent