Strategist, Social Marketing & Strategy

Job Description:

Reporting to the Associate Director, Social Marketing & Strategy, this role is ideal for a collaborative strategist who blends creative content ideas with smart social strategy to drive results.

Candidates must be based in the New York City area. This hybrid role requires three in-office days per week, with occasional travel to the client’s office in New Jersey.

Responsibilities

• Deliver ongoing thought leadership to internal teams and clients by identifying challenges and developing strategic solutions
• Develop insight-driven briefs that include inspiration, creative direction, and feedback, and translate strategy into effective social creative
• Build a strong understanding of the client’s industry and category, forming a clear point of view through trend audits, cultural insights, and social content trends
• Support community engagement across social channels, including audience interaction and moderation
• Partner closely with creative teams to push ideas forward and ensure work aligns with strategic objectives
• Serve as a primary point of contact for day-to-day client communication on assigned workstreams
• Analyze social and audience data to uncover insights and inform content strategy and performance optimization
• Identify actionable insights from social and audience data and apply them to inform strategy and creative direction
• Manage timelines and coordinate with creators and internal teams to ensure work moves efficiently from brief through execution

Qualifications

• Minimum 3 years of relevant experience
• Bachelor’s degree in Advertising, Marketing, or a related field required; equivalent relevant experience accepted in lieu of degree
• Deep expertise in and passion for social media and digital culture
• Strong understanding of internet culture and emerging trends, with the ability to apply them to brand strategy
• Agency experience required
• Experience supporting day-to-day client relationships and owning areas of business
• Experience working with social analytics, audience insights, platform-native insights and third-party tools like Sprinklr, Sprout, YouGov, YouScan etc. to help with social content analysis, content optimizations and strategy/brief development

Additional Information

At dentsu, we believe great work happens when we’re connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

The annual salary range for this position is $66,300-$90,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

Location:

New York

Brand:

Dentsu Creative

Time Type:

Full time

Contract Type:

Permanent