Strategic Partnerships Lead (UKI & iGaming, EMEA)

The Strategic Partnerships Lead will build and scale Bloomreach’s partner ecosystem in the UKI, driving vertical growth through Tier‑1 digital agencies, SIs/GSIs, and in EMEA with iGaming agencies and iGaming technology partners. 

This IC role owns recruiting and activating strategic partners, negotiating commercial agreements, spearheading partner enablement, co‑developing GTM plays for iGaming use cases, and delivering partner‑sourced pipeline and bookings in tight alignment with Sales, Marketing, Product, and Services.

Please note this is an IC role, and does not involve managing a team.

Responsibilities

• Build the UK strategic vertical partner strategy and operating model, including target partners (agencies/SIs with MarTech, data, commerce & gaming practices and complementary technology solutions) and a phased plan to achieve coverage across priority sub‑segments.
• Recruit, onboard, and activate Tier‑1 partners; negotiate mutually beneficial commercial agreements with clear revenue commitments, performance milestones, and enablement expectations.
• Lead partner sales enablement end‑to‑end: curate role‑based paths for vertical‑specific use cases across Bloomreach Engagement and Discovery; host training/webinars; drive certifications; and validate delivery readiness.
• Co‑develop vertical GTM plays tailored to sectors e.g. targeting iGaming operators (player acquisition & retention, personalisation, gamification, cross‑sell/upsell/reactivation etc.) with concrete assets, plays, and enablement for joint field teams.
• Orchestrate co‑selling with Sales on enterprise opportunities, establishing clear partner roles, value narratives, solution scopes, and resourcing plans to accelerate deal velocity and win rate.
• Launch co‑marketing and outbound programs with priority partners (case studies, field events, workshops, ABM, and content) to create joint awareness and generate qualified pipeline in the UK & iGaming ecosystem.
• Qualify inbound together with partners, ensuring fit to Bloomreach ICP, use cases, and solution scope; guide deal structuring and partner attach strategy.
• Maintain accurate forecasting and reporting on partner‑sourced/attached opportunities, partner health, enablement status, certifications, and pipeline coverage; publish dashboards and insights.
• Drive strong internal alignment with Sales, Product, Services, Legal, and Deal Desk to remove friction, accelerate agreements, and scale repeatable motions for strategic verticals.
• Represent partner and market feedback from UK customers and operators back to Product for roadmap signals and to Marketing for vertical messaging and proof points.

Qualifications

• 5+ years managing agency/SI/GSI and/or technology partner relationships in enterprise software; experience in iGaming strongly preferred, with a record of building or scaling this vertical.
• Proven co‑selling impact with enterprise sellers and partners, from deal strategy and exec alignment to negotiation and close, consistently generating incremental partner pipeline and bookings.
• Deep understanding of sector‑relevant use cases (acquisition and engagement, live ops communications, storefront/merch and commerce experiences, analytics/CDP‑driven personalisation) and how partners deliver these outcomes.
• Strong negotiation, consultative selling, and executive communication skills; credible with C‑level at agencies, SIs, and technology partners.
• High energy, self‑starter, organized operator who creates clarity, builds programs, and ships results; proficient with CRM and sales automation tools.
• Knowledge of the UK market and iGaming dynamics and network across agencies, SIs, and tech partners is a must.

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