Strategic Events Experience Strategy Lead

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

We’re looking for a Manager, Experience Strategy to design and deliver compelling event experiences across our global portfolio. This role is at the intersection of product marketing and event strategy — bringing Salesforce innovation to life for customers and prospects through immersive, high-impact activations.

You’ll partner across Product Marketing, Field Marketing and Strategic Events teams to ensure every experience — whether in person or virtual — is aligned to launches, industry moments, and customer needs. You’ll drive consistency across events, amplify key messages, and help translate experiences into measurable business impact.

Key Responsibilities

• Strategic Partnering

  • Serve as the main point of contact for Product Marketing, Product, and Field Marketing leaders, ensuring event strategies align with business priorities and launches.

  • Lead quarterly planning and business reviews with Salesforce product and industry partners across campaigns, field, and product marketing to align priorities and update holistic event plans.
     

• Event Experience Design

  • Define the strategic presence of Salesforce product and industry solutions across the full event portfolio — from Campground activations to content tracks and ancillary events.

  • Collaborate cross-functionally with Event Operations, Content Strategy and Operations, Event Demand Generation, Enablement and Pipeline Programs teams to deliver integrated experiences.

  • Drive experience innovation by identifying, testing, and scaling emerging priorities or activations.
     

• Planning & Execution

  • Build and maintain a comprehensive event calendar for Salesforce product and industry solutions.

  • Develop pre-event overviews and post-event recaps highlighting participation, presence, and impact.

  • Partner with global teams to ensure alignment and scalability across international events.
     

• Performance & Reporting

  • Track, analyze, and share event performance metrics, translating insights into actionable recommendations.

  • Present updates and outcomes to stakeholders, including PMM, Sales, Product, and Strategic Events leadership.

Qualifications

• 6–8 years of experience in event marketing and/or experience design and strategy (technology industry a plus).

• Proven track record of managing complex projects across multiple stakeholders and functions.

• Highly organized and detail-oriented, with strong time management and prioritization skills.

• Excellent communicator with the ability to influence and collaborate across senior stakeholders and teams.

• Ability to interpret multiple, competing data points and priorities to provide data-driven decision making 

• Comfortable operating in a fast-paced environment and adapting to change.

• Willingness to travel for key global events

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.