We are seeking a highly motivated and experienced Strategy Consultant to join our Strategic Services team in London. This role is ideal for a CRM strategist or marketing consultant who has led or owned business transformation projects, lifecycle programs, partnered directly with clients, and wants to shape high-impact CRM strategies across multiple industries in a dynamic, data-driven environment.
As a Strategy Consultant, you will lead strategic projects for a portfolio of clients—designing CRM roadmaps, developing customer lifecycle strategies, shaping transformation initiatives, and building strong client relationships. You’ll collaborate with leadership and cross-functional teams on commercial and strategic activities that scale Professional Services and deepen Optimove’s industry impact.
Key Responsibilities
Strategic Leadership & CRM Expertise
- Act as a role model within Strategic Services—setting delivery standards, showcasing CRM expertise, supporting practice evolution, and identifying innovative solutions for clients.
- Lead the development of customer lifecycle strategies across acquisition, onboarding, retention, churn prevention, and reactivation.
- Assess clients’ CRM maturity and define frameworks, operating models, and roadmaps to elevate their engagement sophistication.
Client Consulting & Advisory
- Conduct stakeholder interviews, discovery sessions, benchmarking, and requirements gathering to formulate CRM strategy, vision, and implementation plans.
- Serve as the primary day-to-day contact for clients across EMEA (and potentially global accounts), facilitating workshops, strategy sessions, and senior-level discussions.
- Present insights, recommendations, and business cases that drive measurable impact and influence client decision-making.
Project Leadership & Cross-Functional Collaboration
- Lead end-to-end project planning and delivery—timeline management, milestone definition, and coordination across internal and client teams.
- Partner with Product, Data, R&D, and Customer Success to craft actionable, innovative CRM and marketing solutions that leverage Optimove’s capabilities.
Data-Driven Analysis & Activation
- Support data analysts with problem framing, data exploration, segmentation development, and insight generation.
- Translate analytical findings into actionable CRM activation plans, including segmentation strategies, triggers, journey design, and personalization logic.
- Develop hypotheses and testing roadmaps; oversee A/B and multivariate experimentation strategies and impact analysis.
Thought Leadership & Practice Development
- Prepare structured, compelling presentations, reports, and strategic documentation for clients and internal stakeholders.
- Contribute to Professional Services methodologies, playbooks, and frameworks that scale global delivery excellence.
- Represent Optimove in internal and external events, sharing thought leadership on CRM strategy, industry trends, and the principles of positionless marketing.
- Mentor junior team members to support capability development and strengthen Strategic Services delivery standards.
Requirements
- Bachelor’s degree in Business, Economics, Marketing, Communications, or related field; Master’s degree is a plus.
- 3+ years of CRM, lifecycle marketing, or marketing strategy experience—or experience in professional services, consulting, or business transformation roles.
- Relevant industry experience in gaming, finance, retail, or e-commerce is an advantage.
- Proven track record of developing and implementing CRM or marketing strategies and influencing cross-functional stakeholders.
- Strong analytical skills with the ability to work with complex datasets and generate actionable business insights.
- Excellent written and verbal communication skills, including the ability to present complex ideas clearly to senior leadership.
- Experience managing clients or vendors, demonstrating the ability to influence outcomes and coordinate multi-stakeholder environments.
- Strong project management capability; able to lead cross-functional global teams effectively.
- Detail-oriented with strong organizational and time management skills.
- Strategic thinker with a creative approach to problem-solving.
- Strong interpersonal skills and the ability to build rapport with clients and internal teams.
- Willingness to travel for client engagements as required.
- Must be eligible to work in the US (no sponsorship at this time).
Additional Preferred Qualifications
- Experience working with or for CDPs, MMHs, or ESPs (e.g., Bloomreach, Adobe, Salesforce, Oracle, Tealium, Segment, Emarsys, Pega).
- Experience with Business Intelligence tools (e.g., Power BI, Tableau, Domo).
- Comfort engaging with data schemas, event-driven logic, and customer-level datasets.
- Exposure to large-scale CRM operations involving complex segmentation, multi-region workflows, or high-volume campaign environments.