Strategic Account Manager

The Strategic Account Manager (SAM) is a key contributor within both the digital and TV station sales environments, serving as a primary driver of revenue growth and a vital force in meeting departmental objectives. This role is centered on expanding and sustaining digital sales revenue by collaborating closely with sales executives and station leadership.

The SAM builds and nurtures strong client relationships while providing essential support through clear reporting, actionable insights, and professional presentations. A strong foundation in digital marketing is critical, including hands-on experience planning, executing, and reporting on digital campaigns.

As a digital strategist and trusted advisor, the SAM works alongside sales executives and management to develop innovative, performance-driven marketing solutions that deliver measurable results, support client success, and maximize station revenue.

• Develop and execute go-to-market sales strategies and tactics that result in exceeding personal and company revenue targets

• Establish, maintain and grow meaningful client relationships

• Help sales executives generate new digital marketing services business and grow business from existing clients

• Monitor campaigns and make recommendations to existing clients, with Sales Executives

• Build reports to present alongside Sales Executives to existing clients

• Attend and participate in corporate sales conference calls and events

• Meet weekly with the GSM to go over campaigns and revenue