Store Leader - Bicester Village

Store Leader – Dyson, Bicester Village 

About Us 

Dyson is engineered for problemsolvers, and our retail spaces bring that engineering to life. In Bicester Village—a globally recognised luxury destination attracting millions of international visitors each year—our retail team delivers an elevated experience that showcases the very best of Dyson technology. 

As Store Leader, you’ll be the driving force behind this flagship outlet environment. You’ll empower our Retail Experts to create exceptional experiences while ensuring the store reflects the high standards expected within Bicester Village. 

About the Role 

The Store Leader at Bicester Village plays a critical role in shaping Dyson’s presence within one of Europe’s most iconic shopping destinations. This role blends strategic leadership with handson operational excellence, ensuring every customer interaction reflects Dyson’s innovation and values. 

In a highfootfall, premium retail environment—where customers often have high expectations, varied cultural backgrounds, and limited time—you’ll lead the team to deliver fast, thoughtful, and impactful experiences. 

Key Responsibilities 

• Inspire, coach, and develop the store team to deliver outstanding customer experiences aligned with Dyson’s standards. 

• Lead daily briefings, performance conversations, and ongoing training tailored to the dynamic nature of Bicester Village retail. 

• Foster a positive, inclusive, and energised team culture that thrives under pressure. 

• Set the bar for premium, personalised customer service suitable for a luxury outlet destination. 

• Support team members in understanding the needs of a diverse, global customer base—ensuring cultural awareness and adaptability. 

• Resolve escalations with professionalism, empathy, and brandleading confidence. 

• Oversee all store operations, ensuring smooth daytoday running, including scheduling, compliance, reporting, and visual merchandising. 

• Maintain impeccable store standards that reflect both Dyson’s brand identity and Bicester Village’s luxury environment. 

• Handle stock management with accuracy, anticipating highvolume tourist periods and seasonal demand. 

• Drive store performance by analysing data, identifying opportunities, and coaching the team to achieve sales targets. 

• Deliver compelling product demonstrations and ensure the team can articulate Dyson technology with clarity and passion. 

• Champion commercial initiatives and collaborate with Bicester Village management to support centre-wide events or traffic drivers. 

• Build strong relationships with Dyson’s wider retail leadership, Visual Merchandising teams, and Bicester Village partners. 

• Represent Dyson within the Village community, ensuring alignment with centre standards, customer expectations, and brand position. 

About You 

You’ll thrive as a Bicester Village Store Leader if you are: 

• A confident and inspiring leader with experience in premium, hightraffic, or destination retail. 

• Passionate about technology and energized by bringing innovation to life through exceptional customer engagement. 

• Resilient, adaptable, and calm under pressure—able to lead a team in a fast-paced tourist and luxury retail environment. 

• Commercially astute, with a strong understanding of KPIs, sales drivers, and retail performance management. 

• Proud to deliver bestinclass customer experiences and excited to represent Dyson in a globally recognised shopping village. 

If this sounds like you, we’d love for you to lead our team at Dyson Bicester Village. 

Benefits 

• 27 days annual leave 

• Discretionary Commission based Structure

• Competitive pension scheme 

• Private medical care 

• Life assurance 

• Cycle to Work scheme 

• Tastecard discount 

• Generous Dyson product discounts 

• Optical plan 

• Lunch allowance 

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