Sr. Strategic ABX Program Manager, Key Accounts

About GrowthX and ABX

GrowthX and ABX are redefining how Okta goes to market, drives pipeline, and builds revenue. Instead of relying on high-volume, templatized campaigns, we use signal-based, cohort-driven programs and account-based experiences that meet buyers where they are and turn intelligence into pipeline that closes.

GrowthX builds the intelligence engine; ABX translates it into relevant, high-impact programs for our buyers and customers. Relevance is our new currency.

About the Role

We are seeking a results-driven Senior Strategic ABX Program Manager to design and execute high-impact ABX programs for our Key Accounts. This is a senior role for an ABX marketer who wants to help rebuild and shape how we engage, connect, grow, and retain key accounts through targeted, relevant, account-centric experiences.

You will own the end-to-end strategy and execution of ABX programs for Key Accounts, working backwards from customer and account needs to create data-driven, multi-channel programs that build new pipeline, reactivate stalled opportunities, and accelerate revenue. You’ll blend strategic thinking with hands-on execution, turning insight into in-market programs with clear, measurable outcomes.

You’ll partner closely with Sales, Customer Success, Sales Engineering, Growth, Digital Marketing, Web, Content, Field Marketing, and Executive Programs. Your ability to influence without direct authority, connect dots across teams, and drive clarity and action will be critical to your success.

You’ll use your ABX expertise, analytical rigor, and cross-functional leadership to shape account direction, prioritize investments, and accelerate deal and account outcomes. Over time, you’ll also help build the foundations—playbooks, operating rhythms, and best practices—for a scaled Key Accounts ABX function, creating a path to future team-building and leadership opportunities.

This position reports to the Director, Strategic Growth & ABX.

What You’ll Do

• Design and execute high-impact ABX programs for Key Accounts (1:1, 1:few) that drive pipeline growth, expansion, retention, and executive engagement.
• Translate account strategies into integrated, multi-channel programs (events, in-person, digital, direct mail) with clear objectives, timelines, and success metrics.
• Be a strategic marketing partner to Sales, Customer Success, Sales Engineering, Growth, Digital, Web, Field, Executive, and Customer Marketing teams, leading cross-functional planning and execution to influence account direction and deliver cohesive, persona-aligned experiences.
• Analyze customer data, buying signals, and market trends to inform targeting, personalization, and ongoing program optimization.
• Drive operational excellence through standardized processes, documentation, and best practices that increase repeatability and scalability.
• Track and report on program performance, using data to optimize and scale successful approaches and clearly communicate impact.
• Manage program budgets effectively, demonstrating frugality while maximizing impact and ROI.
• Improve Okta’s ABX operating model by documenting and scaling what works and raising the bar on how Key Accounts are planned, executed, and measured.

What We’re Looking For

• 6+ years in Campaign Management, Account-Based Marketing, Enterprise Marketing, or similar B2B SaaS roles supporting enterprise or strategic accounts with a results-oriented, data-driven approach.
• Deep, hands-on, end-to-end campaign and project management experience, owning strategy through execution and optimization across paid media, digital advertising, content, and web experiences; comfortable operating independently in fast-moving environments.
• Proven delivery of 1:1 and 1:few ABM programs grounded in advanced segmentation, persona mapping, personalization, and account-specific strategy, with clear examples of measurable impact and ROI (industry certifications such as ITSMA or Demandbase preferred).
• Strong understanding of enterprise sales cycles and complex, multi-stakeholder buying groups, paired with exceptional listening, verbal, and written communication skills to influence and align senior stakeholders.
• Highly collaborative partner across Sales, Customer Success, Sales Engineering, Growth, Digital Marketing, Web, Content, and Events, with strong organizational skills and the ability to manage multiple high-impact initiatives simultaneously.
• Hands-on proficiency with enterprise marketing and revenue technology stacks including GA4, Google Tag Manager, Salesforce, Marketo, 6sense, Clay, CommonRoom (or similar ABM and ADP platforms), Adobe Analytics, and Tableau, with the ability to independently pull insights, activate campaigns, and report on performance.
• Ideally, experience managing global or multi-region ABM programs and exposure to CIAM and/or IAM technology or SaaS environments.

Success Measures

• Pipeline influence and revenue contribution from ABX
• Account engagement metrics and program ROI
• Sales team satisfaction and feedback
• Program execution quality and timeliness
• Contributions to process improvement and ABX best practices

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