Develop and execute annual Joint Business Plans (JBP) with key department store partners.
Lead commercial negotiations including seasonal sales, margin structure, trade terms, assortment strategy and expansion plans.
Drive achievement of Net Sales, Retail Sales and profitability targets for the channel.
Continuously scan the market and retailer performance to identify whitespace opportunities, distribution expansion, productivity improvements and strategic initiatives that drive incremental growth.
Lead, coach and develop his direct team (4 KAMs and 1 Sell Out Operations Manager).
Oversee national field execution model, including indirect leadership of 290 promoters.
Monitor inventory health, rotation, sell-through, promotional effectiveness and stock & sales plan with key retailers.
Coordinate cross-functional alignment with Finance, Merchandising, Demand Planning, Supply Chain and HR.
Lead monthly and quarterly business reviews with retailers.
Identify risks and implement recovery plans when performance is below plan, while simultaneously driving initiatives that outperform baseline expectations.