At Curaleaf, we’re redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brands—including Curaleaf, Select, and Grassroots—offer premium products and services in both medical and adult-use markets.
Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you’ll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.
Title: Senior Manager, Budtender Engagement
Location: Maryland
Travel Requirements: 40%-60% of the time
Job Type: Full Time | Exempt
About the Role: The Senior Manager of Budtender Engagement at Curaleaf is responsible for developing and executing strategies to enhance budtender education, performance and brand advocacy across retail locations. This role focuses on building strong relationships with frontline staff, delivering impactful training programs, and fostering a culture of excellence in customer experience and cannabis education.
Working in close partnership with national marketing, sales, and compliance teams, this leader provides strategic guidance on brand activations, promotions, and regional campaigns while overseeing local execution to deliver meaningful business outcomes.
What You’ll Do:
Development and Execution of Budtender Outreach
• Design and implement engagement initiatives to motivate, inspire and deftly educate budtenders in both wholesale and retail.
• Evangelize and inspire all that sell our brands – both internally and at wholesale; create Curaleaf ambassadors across the route-to-market (RTM).
• Leverage education in a way that drives belief, adoration and advocacy with all that sell Curaleaf brands.
• Oversee and keep fresh all digital brand training programs; participate in productions.
• Treat role as a much as a sales role as an educator; drive brand excitement.
Provider of All In-Store/Field Education For Curaleaf Brands
• Build and update all national brand/sales training materials
• Work with local sales and activation teams to schedule on-going training sessions. Establish a call/training frequency in top accounts.
Cross-Functional Collaboration
• Work with regional retail leadership to align on identifying local training needs and solves for them
• Collaborate with brand teams on building best in class training materials for existing and new items in both wholesale and retail.
Design and Support Product Launches
• Develop training content focused on memorable communication of key brand/product benefits.
• Stay abreast of category and consumer trends to assist and inform on building out a winning innovation pipeline.
• Refresh and socialize educational materials on existing products/brands/SKUs.
Creator and Driver of Customer Engagement & Education
• Create and execute training across all commercial touchpoints for Curaleaf.
• Coordinate and run any customer/budtender incentives to reinforce brand education and foster brand love across the RTM for Curaleaf brands.
• Execute brand/product trainings at trade shows and other brand trade “tentpole” events.
• Interact on the behalf of the brand with local/regional influencers.
What You’ll Bring:
Even Better If:
What We Offer:
Benefits vary by state, role type, and eligibility.
Follow us on Social Media:
Instagram: @curaleaf.usa
Twitter: @Curaleaf_Inc
LinkedIn: Curaleaf LinkedIn
Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) ("Curaleaf") is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant. As a high-growth cannabis company known for quality, expertise and reliability, the Company, and its brands, including Curaleaf, Select, Grassroots, JAMS, Find and Zero Proof provide industry-leading service, product selection and accessibility across the medical and adult-use markets. Curaleaf International is the largest vertically integrated cannabis company in Europe with a unique supply and distribution network throughout the European market, bringing together pioneering science and research with cutting-edge cultivation, extraction, and production. Home | Curaleaf | Cannabis with Confidence
Our Vision: To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis.
Our Values:
Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Individuals adversely impacted by the war on drugs are encouraged to apply.
Current Curaleaf employees should apply for open positions through our Internal Job Board, which can be accessed via the link on The Leaf.