Location(s):
United States of America
City/Cities:
Atlanta
Travel Required:
00% - 25%
Relocation Provided:
No
Job Posting End Date:
January 23, 2026
Shift:
Job Description Summary:
Role Purpose
The Sr Manager, Workflow Technologist is responsible for designing, implementing, and optimizing marketing workflows using MarTech platforms—primarily Adobe Workfront—to drive operational excellence, speed, and transparency across both anthemic (long-term, high-impact) and deaveraged (agile, market-specific) content streams. This role is a key enabler of tech-augmented ways of working, ensuring seamless intake, prioritization, approvals, and reporting, and supporting the transformation to an AI-powered, data-driven marketing organization. The Sr Manager will partner closely with marketing, creative, and commercial teams to orchestrate dynamic workflows that support both scale and local relevance.
Key Responsibilities
- Develop, configure, and maintain end-to-end marketing workflows in Adobe Workfront, supporting both anthemic and deaveraged content streams.
- Automate intake, prioritization, approvals, and reporting processes using Workfront and integrated MarTech/AI tools.
- Serve as the subject matter expert for workflow best practices, templates, and process governance.
- Ensure workflows are optimized for speed, transparency, and resource allocation, including packaging and POS approvals.
- Ensure decisions, key information, and milestones are documented within Workfront by the project team.
- Partner with marketing stakeholders to manage timelines, mitigate risks, and remove roadblocks.
- Identify trends and opportunities for process improvement and workflow automation; partner with business owners to drive adoption of new MarTech solutions.
- Champion change management, training, and onboarding for new workflow processes and tools.
- Drive adoption of tech-augmented ways of working, including AI agents and automation, to reduce manual work and enable real-time personalization at scale.
- Build and manage dashboards and reports to monitor workflow performance, data integrity, and operational KPIs.
- Ensure data governance, taxonomy, and naming conventions are maintained within Workfront and related systems.
- Collaborate with analytics and data teams to connect workflow data to business outcomes.
- Act as a liaison between marketing, creative, commercial, and IT teams to ensure workflow alignment and integration.
- Provide training and support to end users, driving adoption and continuous improvement.
Qualifications & Requirements
- 5+ years of experience in marketing operations, workflow management, or campaign/program management, preferably in a large, matrixed organization.
- Proven expertise in MarTech platforms, especially Adobe Workfront; experience with workflow automation and AI/agentic tools is a plus.
- Experience driving technology adoption and process change in a marketing environment.
- Excellent communication, collaboration, and stakeholder management skills.
- Bachelor’s degree required; advanced degree preferred.
Preferred Skills
- Experience with digital asset management (DAM) tools creative or media agency operations, or Agile/Scrum methodologies.
- Familiarity with AI-powered workflow automation and personalization at scale.
- Ability to work in ambiguous, fast-paced environments and create structure from complexity.
- Strategic and operational mindset; able to think through both big-picture challenges and ground-level execution.
What We Offer
- Opportunity to lead workflow transformation for a world-class marketing organization.
- Be at the forefront of MarTech and workflow innovation.
- Collaborate with a diverse, high-performing team.
- Work with iconic and innovative brands.
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Skills:
Pay Range:
$139,600 - $157,900
Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
15
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.