The Sr. Manager, Regional Marketing Programs role oversees the Regional Marketing Programs team, consisting of Regional Marketing Programs Managers and three Regional Marketing Programs coordinators.
This role, reporting to the Sr. Director of Marketing Programs and Client Experience, is responsible for working in collaboration with all marketing functions, sales and services organizations, partner alliances, and Optiv’s partner community to devise and implement overarching regional marketing program strategies that drive incremental revenue for the organization, advance Optiv solutions, and increase brand awareness. The Sr. Manager, Regional Marketing Programs will be the key stakeholder in training new managers, establishing and directing marketing processes, and evaluating technology to help the regional marketing team move towards automation and effectively measure ROI.
This role will also be responsible for managing all regional marketing programs, in a dedicated region(s) including but not limited to, Optiv-led strategic solution-focused roadshows, account-targeted programs, regional conferences and professional associations, targeted field activities, webinars, strategic roundtables, and partner events.
How you'll make an impact:
Collaborate with the Sr. Director of Marketing Programs and Client Experience to devise comprehensive strategic regional marketing plans that incorporate regional activities, alignment with corporate national campaigns and brand initiatives.
Engage and work with other areas of marketing (demand gen, solution management, brand and comms, marketing operations) to carry out the execution of strategies and tactics.
Primary liaison between the Regional Marketing Programs team and Marketing Programs leadership team.
Partner with Sales GTM team, AVPs and Regional Sales Directors to understand their business needs and create marketing activities that align with national objectives and regional goals and priorities.
Develop strategic regional marketing programs, aligned to Optiv solutions, and lead the regional marketing team in their execution.
Drive Services engagements and awareness in regional marketing motion.
Responsible for the training, management, and development of assigned Regional Marketing Programs Managers.
Assess challenges of the field and Regional Programs Managers and create solutions to address those challenges.
Work with the partner alliances team to determine partner OEM partner involvement and funding.
Responsible for oversight of team communication to sales team including, marketing initiatives, ongoing campaigns, website tools, upcoming regional programs, etc.
Liaise regularly with Optiv’s expansive OEM partner ecosystem.
Work with Optiv’s OEM Partner community to devise and execute joint marketing plans supporting key business initiatives, technology plays and co-innovation opportunities.
Intimately understand and leverage available partner funding (MDF, Co-Op, BDF, etc.) to optimize activity effectiveness.
Manage regional marketing budgets, and assess priority, impact, and feasibility for regional third-party events and conferences.
Activity analysis and ROI tracking.
Manage the post event/campaign/activity debrief process to determine effectiveness of each regional marketing program.
What we're looking for:
Minimum 10 years field marketing/sales support experience.
Experience successfully managing a remote team of regional marketers as well as directly working with a sales team.
Experience in the cybersecurity industry and understanding of its complex B2C sales cycles and marketing’s impact on the business.
Oversee from inception to completion campaign plans including audience target identification, campaign project plans/deliverables/owners, budgeting, and post-campaign reporting.
Strong communication skills, able to build and maintain relationships and build rapport.
Ability to present to different levels of the organization - Ensure strong communication with key stakeholders by creating a high level of awareness, excitement and adoption of marketing programs and resources.
Strong team player, with the ability to work with multiple stakeholders and work cross functionally. with teams to facilitate involvement (customer marketing, product, presales, sales, SDRs, etc.).
Demonstrated analytical, organizational, negotiation, and project management skills.
Strong working knowledge of Salesforce, Marketo, NetSuite, Splash, Domo.
Budget management experience.
Bachelor’s degree in marketing, business, communications, or equivalent area of study.
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What you can expect from Optiv
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