We're seeking a seasoned marketing leader to drive the development and execution of integrated marketing campaigns that include multiple iconic brands across our portfolio.. As the Sr. Manager, Portfolio Marketing, you will be responsible for creating and executing comprehensive consumer marketing programs that build our brands’ equity via strong situational salience, grow topline sales in key seasonal occasions, build customer relationships, and deliver strong ROI. You will collaborate with multiple cross-functional teams, including Ecom & Customer Marketing, BU Platform Marketing, Media, Consumer Insights, Finance, Partnerships, Away from Home, and external agencies.
Key Responsibilities:
Portfolio Campaign Development: Lead the day-to-day with agency and other partners to develop breakthrough communications & guide creative development that will increase situational salience, grow basket size, and deliver strong ROI for the portfolio of brands.
Lead end-to-end consumer journey & comms hierarchy
Lead agency discussion, owner of feedback to creative agency
Think strategically and holistically across full marketing mix
Lead with consumer driven insights and strategic clarity to inform creative strategy and campaign execution
Accountable for timeline adherence & adjustments
Customer Relationship Building: Develop strong creative platforms that allow for customized marketing campaigns with priority customers, aligning both customer and brand strategies enabling our Ecom & Customer Marketing & Sales teams to leverage as a key tool to improve our customer relationships and deliver brand and category growth.
Topline Sales Growth: Partner with Brand Marketing teams, Insights, and agency partners to create compelling marketing communications and promotions that drive sales growth during key seasonal occasions.
Cross Functional Collaboration:
Lead discussions and influence key stakeholders both horizontally and vertically across Brand teams, Ecom & Customer Marketing, and Portfolio Marketing on campaign strategy and development.
Collaborate with Insights, Category Leadership and Finance teams to inform consumer & customer strategy and ensure accurate financial forecasting.
Advocate for a deep comprehension of the consumer and use consumer insights to drive brand and campaign strategy; Guide Insights in consumer testing of creative campaign elements and complete data analysis to inform strategies and assess in-market results to drive business objectives.
Lead full cross-functional agency team (creative, social, media, experiential, PR) to bring ideas to life and extend campaign across relevant channels; provide strategic guidance, creative direction, and feedback to both internal cross-functional partners and external agency partners on a regular basis.
Responsible for delivering creative work, asset production, activations and org deliverables/comms on time and on budget.
Requirements:
5+ years of proven experience in marketing for a CPG company or like experience on the agency side (creative advertising or media).
Strong communication, influence and relationship building skills in a cross-functional team environment .
Experienced in either single or multi-brand strategy & integrated marketing communications.
Proven track record of positively impacting topline sales growth, and ROI.
Skilled in collaboration and influencing skills, with experience working with cross-functional teams, external agencies and varied stakeholders within a complex organizational matrix.
Models agility and resiliency in a dynamic, fast paced work environment that requires flexibility to manage multiple projects simultaneously.
Strong strategic thinker with strong ownership mindset, bias to action and proactivity in problem-solving.
Strong communication and presentation skills, with the ability to articulate complex ideas and strategies to senior stakeholders.
Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.
New Hire Base Salary Range:
$118,400.00 - $148,000.00Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.
The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors
Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:
Physical - Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
Social - Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
Emotional – Employee Assistance Program , Wellbeing Programs, Family Support Programs
Financial – 401k, Life, Accidental Death & Dismemberment, Disability
Location(s)
Chicago/Aon CenterKraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.