Sr Manager, Marketing Operations Omni-Channel Strategy Manager

• Plan and execute omnichannel strategic programs, media planning & campaigns and tactics - driving operational effectiveness, business impact and achievement of objectives. 

• Partner with Product managers, Sales Planning we well as cross-functional team on development of overall omnichannel strategy followed by more specific digital channel strategy to meet business and customer needs 

• Develop metrics and measurement plans and deliver omnichannel insights and recommendations for ongoing optimization of omnichannel strategy 

• Analyze internal/external data and run PDCA cycle of OMC tactics in line with strategy described on POA 

• Track metrics to assess engagement and measure impact, exploring optimization through data, platforms, and technology while aligning with broader Gilead efforts 

• Promote a patient-centric and customer-centric approach to drive the transition to a connected omnichannel ecosystem and contribute to the evolution of the Inflammation commercial model 

• Gain insights into how healthcare professionals (HCPs) gather information across various channels to inform clinical decisions, while identifying gaps and pain points in the current HCP experience 

• Ensure channels function as a connected ecosystem, delivering relevant content in the right format and at the right time to create a cohesive HCP experience 

• Evaluate and select optimal channels to support brand strategy, develop tailored programs, and content for each channel, and execute non-personal promotion initiatives in collaboration with cross-functional team including brand marketing, sales and Commercial operations 

Event management 

• Effectively works with internal stakeholders and co-promotion partners to support logistics for D2D channel to achieve our strategic goal (KPI and KGI). 

• Effectively liaises with external vendors based in Japan to ensure satisfactory services levels and resolve business issues as a part of day-to-day routine works on meeting logistics. 

• Improves existing event planning processes to ensure maximum alignment with internal customer objectives for events. 

• Keeps update or revises SOP around key activities for events to improve coordination, streamline execution, and measure effectiveness. 

• Serves as a point of contact with internal stakeholders and external vendors to provide key information and problem resolution relating to event planning/execution. 

• Ensures adherence to relevant industry code and regulations as part of event planning. 

• Manages vendor selection process and evaluates vendor performance. 

• Runs PDCA cycles and interprets metrics for events to measure effectiveness across therapeutic areas. 

• Analyses pre/post action in line with KPIs 

• Oversees cost effectiveness etc 

• Track/Manage Opex associated with OLL-driven events in an effective manner. 

• Closely work with OLLs, Finance and admin assistant as well as co-promotion partners 

• Confirm cost-split list with co-promotion partners provided by admin assistant and finance team. 

• Participate in relative meetings (Gilead internal and meetings with co-promotion partners). 

• Keep Marketing team updated with progress at weekly meetings for each TA. 

Key Responsibilities:  

• Contributes to develop omnichannel planning and content strategies in partnership with marketing across cross-functional stakeholders for multiple customers as prioritized by the brand lead. 

• Acts as a OMC business lead in cross-functional team to enable seamless execution of business strategy and lead execution of derivative content and OMC tactics 

• Contributes to continuous improvement of engagement, channel, content and analytic planning frameworks to use across cross the teams 

• Leads and coordinates regular insights and metrics discussions on OMC with IBU managements (BUD and Marketing Franchise Head) and entire the IBU/xFunctional team to ensure frequent optimization of the engagement, content and channel plans. 

• Closely works with IBU stakeholders to ensure KPI identification, measurement plans and optimization of omnichannel plans and customer journeys 

• Prioritization of campaigns and tactics 

• Definition of tactic success (e.g., development of metrics plan) 

• Evaluation and optimization of tactics 

• Driving tactical plan to accomplish KPI and business objectives 

• Provides omnichannel subject matter expertise into the ongoing evolution of customer engagement model by working with business leads on critical business priorities 

• Works with digital agencies/vendors to define project scope, costs, timelines, and deliverables 

• Contributes to develop tactical plans and action plans and other necessary requirements documentation to support the development of programs 

• Monitor, manage and provide regular updates on tactical plans/project financials 

• Monitor project status and budget and provide regular reporting on progress, challenges, and solutions 

• Identify business process and capability improvement opportunities aligned to the needs of the business/customers 

• Manage / communicate with / present OMC plans to senior stakeholders (BUD, Marketing Franchise Head, ComOps Head, Medical Head etc) 
   

Requirement (Education, Knowledge, Experience, Competencies and Skills) 

• Strong ambition to foster Jyseleca® as the best product amongst advanced treatments to help patients living with inflammatory diseases. 

• Strong verbal, written and interpersonal skills with an emphasis on time management, follow-through, and issue resolution abilities. 

• Excellent project management skills. 

• Ability to influence and motivate people without direct authority. 

• Excellent communication skills, with ability to influence and advise senior management. 

• Demonstrates critical thinking skills with ability to anticipate issues and impact on related areas of an event or project. 

<Nice to have> 

• Sales / Marketing experience in Immunology/Inflammation areas 

• Good interpersonal skills with ability to interact with individuals from a variety of departments. 

• Strong resilience, high learning agility, abstract thinking